Unraveling the Horror Fanbase: A Comprehensive Insight into Viewing Habits and Preferences

In a groundbreaking study, Blumhouse has shed light on the viewing habits and preferences of horror fans across America. Through a survey of 3,000 individuals, the research delves into the evolving landscape of the horror genre, uncovering insights that challenge preconceptions and offer a glimpse into the diverse and passionate world of horror enthusiasts.

Unveiling the Pulse of Horror Fandom

The Year-Round Horror Devotees

The study reveals that a significant portion of the horror fanbase, a staggering 44%, identifies as die-hard enthusiasts, consuming the genre throughout the year. This dedicated group stands in contrast to the 6% who only indulge in their favorite scary movies during the Halloween season, suggesting a deep-rooted and unwavering passion for the genre.

Perceptions of Improvement in the Horror Landscape

The survey also sheds light on the evolving perceptions of horror fans, with 45% of respondents feeling that the genre has improved since its mainstream introduction. Among this group, 49% attribute the improvements to better production quality, 44% cite advancements in technology and special effects, and 39% credit the emergence of more original and creative concepts.

The Formative Years of Horror Fandom

Delving into the origins of horror fandom, the study reveals that a significant portion of respondents, 52%, first fell in love with the genre before the age of 12. Interestingly, 42% of Millennials and 30% of Gen Z participants reported being introduced to horror by a family member, highlighting the influential role of early exposure in shaping lifelong horror enthusiasts.

The Gateway Films that Captivated Audiences

The survey also uncovered the most commonly cited first horror movies that left a lasting impression on fans. The top titles include the iconic "Halloween," "Nightmare on Elm Street," "The Exorcist," "Jaws," and "Friday the 13th," showcasing the enduring appeal of these classic horror staples.

Categorizing the Horror Landscape

Blumhouse's study also explored the preferences of horror fans when it comes to subgenres. Participants were asked to categorize 100 of the most popular horror films from the past five decades, and the results reveal a diverse and nuanced landscape. The most popular subgenres identified were psychological thriller, survival horror, supernatural/paranormal/possession, horror comedy, and science-fiction horror, with films like "Split," "The Road," "The Conjuring," "Scary Movie," and "Alien" emerging as the quintessential representatives of these respective categories.

Generational Shifts in Horror Preferences

Interestingly, the study also uncovered generational differences in horror preferences. While psychological horror reigned supreme among Baby Boomers, Gen X, and Millennials, Gen Z participants gravitated towards survival horror as their favorite subgenre, showcasing the evolving tastes and preferences of the younger demographic.

Diving Deeper into the Horror Fanbase

The comprehensive study conducted by Blumhouse, in collaboration with Sage Outcomes, offers a multifaceted exploration of the horror fanbase. By surveying 2,000 respondents on genre categorization and an additional 1,000 on viewing habits and introduction to the genre, the research provides a holistic understanding of the diverse and dynamic world of horror enthusiasts.