The Darkness has unveiled a compelling new single titled ‘I Hate Myself,’ offering fans an intimate glimpse into their forthcoming album, ‘Dreams On Toast.’ This track delves deep into themes of self-reflection and vulnerability, setting a powerful tone for what’s to come. Frontman Justin Hawkins shares personal insights into the song's creation and its accompanying one-take music video, directed by Simon Emmett, which visually amplifies the emotional intensity of the lyrics.

A Bold Step Forward: A Song That Resonates with Authenticity

Behind the Scenes: A Collaboration of Visionaries

The collaboration between Justin Hawkins and director Simon Emmett on this latest project is nothing short of remarkable. Their partnership has consistently produced outstanding visual content that complements the band's musical offerings. For ‘I Hate Myself,’ the duo crafted a one-take music video that captures the raw emotion of the song. Hawkins expressed his admiration for Emmett's work, stating that every project they have undertaken together has exceeded expectations. This time, the concept revolves around the theme of self-loathing, a topic that resonates deeply with many listeners.Hawkins revealed that the visual accompaniment elevates the song, making it not only his favorite but also a significant milestone in The Darkness's discography. The video showcases Hawkins in a way that fans have never seen before, adding layers of complexity to his already dynamic persona. His candid admission of loving the conversation surrounding the song reflects his commitment to connecting with the audience on a profound level.

A Musical Journey Through Emotions

‘I Hate Myself’ is more than just a catchy tune; it is a journey through complex emotions. The song's lyrics explore the depths of self-doubt and introspection, providing listeners with a relatable narrative. The Darkness has always been known for their ability to blend rock elements with heartfelt storytelling, and this track is no exception. Fans can expect a sound that is both familiar and innovative, showcasing the band's growth and evolution.The upcoming album, ‘Dreams On Toast,’ promises to continue this exploration of emotional landscapes. Scheduled for release on March 28 via Cooking Vinyl, the album will feature a collection of tracks that delve into various aspects of human experience. Hawkins's statement about hating himself while expressing love for his fans underscores the paradoxical nature of the human condition—a theme that runs throughout the album.

An Anticipated Tour: Connecting with Fans Across the UK

In addition to the new music, The Darkness is gearing up for an extensive UK tour. The tour, which kicks off in March, includes sold-out shows at venues like Ipswich Regent’s Theatre, Oxford New Theatre, and Manchester O2 Apollo. The grand finale will take place at London’s OVO Arena Wembley, where fans can anticipate an electrifying performance. Each stop on the tour offers a unique opportunity for Hawkins and his bandmates to engage with their devoted fanbase, creating unforgettable moments that will be cherished for years to come.The tour dates reflect the band's immense popularity and the anticipation surrounding their new material. With each show, The Darkness aims to deliver a memorable experience that goes beyond the music. Hawkins's dedication to his craft and his genuine connection with fans ensure that these performances will be highlights of the year for both the band and their audience.

Embracing Vulnerability: A Message of Hope and Reflection

Ultimately, ‘I Hate Myself’ serves as a reminder that even those who seem confident and successful struggle with inner demons. By sharing this personal journey, Hawkins invites listeners to reflect on their own experiences and find solace in knowing they are not alone. The song's message of embracing vulnerability and engaging in meaningful conversations resonates with a wide audience, making it a standout track in The Darkness's catalog.Through this new single and the forthcoming album, The Darkness continues to push boundaries and challenge perceptions. Fans can look forward to a body of work that not only entertains but also provokes thought and fosters understanding. As Hawkins prepares for the release and tour, he remains committed to fostering a community where everyone feels seen, heard, and valued.