Unlock the Power of Public Opinion in Cinema with USA TODAY Movie Meter
How Movie Meter Works
USA TODAY Movie Meter will leverage the collective opinions of the public rather than industry insiders. It will rate the year's most beloved films based on those nominated by the Academy of Motion Picture Arts and Sciences for the Academy Awards. The Academy will make the best-picture nominations and other announcements on January 17. In February, we invite you to pick your favorite among the nominated movies. Movie Meter participants can delve deeper, watch trailers, and rate all eligible movies on a scale of 1 to 5 to determine the inaugural Movie Meter winner.It's not just about choosing; it's about engaging with the cinematic world on a whole new level. This initiative brings the power of the masses to the forefront of film evaluation.
By participating in Movie Meter, you become an active part of the film industry's landscape, shaping the perception of what truly constitutes a great movie.
The Significance of Movie Meter
Movie Meter builds on the success of Ad Meter, which USA TODAY launched in 1989 and has become a renowned tracker of public opinion on Super Bowl ads. It expands panelist ratings into the realm of cinema, establishing a new benchmark for audience-driven awards.This is a significant step for USA TODAY as we continue to evolve our content to better meet the needs of our audiences. Movie Meter is a testament to our commitment to providing valuable tools and platforms.
It allows us to gauge true public sentiment regarding films and their impact on consumers. By creating a platform that reflects the voices of everyday Americans, we are setting a new standard in the film industry.
The Road to the Oscars
The 2025 Oscars, hosted by Conan O’Brien, will air on ABC on March 2. The Movie Meter winner will be announced the following day, adding an extra layer of excitement to the awards season.As the nominations unfold on January 17, the anticipation builds. Will the highly anticipated 'Wicked' emerge as a front-runner? This boost in the awards race only adds to the intrigue.
Movie Meter becomes a crucial part of the journey towards the Oscars, as it gives the public a say in determining the ultimate winner. It's a democratic process that brings the film industry closer to its audience.