In a significant move that reshapes its programming strategy, Vice TV has entered into a multi-year media rights agreement with BYB Bare Knuckle Boxing. The partnership will see the network broadcasting 13 live combat sports events in primetime during 2025, marking a pivotal shift towards sports-centric content. This collaboration highlights Vice TV's commitment to delivering compelling and unconventional sports entertainment, while also showcasing the rapid rise of bare knuckle boxing as a popular combat sport. With a focus on innovation and audience engagement, both entities aim to captivate viewers with their unique offerings.
The agreement between Vice TV and BYB Bare Knuckle Boxing represents a strategic alliance aimed at capitalizing on the growing interest in combat sports. Beginning in February 2025, Vice Sports will air a series of live events, including BYB 37 Denver Brawl IV, which is set to debut on February 22, 2025. This event will be held at the Stockyards Event Center in Denver, Colorado, and features two high-profile matches. The main event pits reigning Super Lightweight champion Harry Gigliotti against Jon Barnard, while the co-main event sees Helen Peralta competing for a second division title.
Bare knuckle boxing has garnered attention for its raw and intense nature, with BYB leading the charge by introducing the three-sided Trigon ring. This innovative setup creates a more dynamic and action-packed experience, contributing to an impressive 90% knockout rate. The sport's meteoric rise mirrors the trajectory of mixed martial arts (MMA) decades ago, positioning it as a promising addition to Vice TV's lineup. Both organizations share a vision of disrupting traditional sports programming and delivering fresh, exciting content to audiences worldwide.
Greg Bloom, CEO of BYB Bare Knuckle Boxing, expressed optimism about the partnership, emphasizing the alignment of values and goals between BYB and Vice TV. He highlighted the potential for accelerated growth and increased popularity of bare knuckle boxing through this collaboration. Pete Gaffney, President of Vice TV, echoed similar sentiments, noting the network's dedication to featuring provocative and engaging sports programming that resonates with its audience. The integration of BYB events into Vice TV's schedule underscores the network's commitment to expanding its sports-first model and providing diverse, original content.
This partnership not only signifies a new era for Vice TV but also reflects broader trends in global sports programming. As demand for unique and thrilling sporting events continues to grow, Vice Media's expansion into sports-themed docuseries, programs, live events, and podcasts positions the company as a key player in the industry. With over 40 million subscribers, Vice TV aims to leverage this partnership to further solidify its presence in the competitive landscape of sports broadcasting.