Music
Warner Music France Unveils Adore Music: A New Chapter in Dance
2025-03-24

A significant development has emerged in the world of dance music with Warner Music France's introduction of its specialized label, Adore Music. This new venture seeks to unite both burgeoning and recognized artists, aiming to present exceptional dance tunes on a global scale. The label intends to leverage Warner Music's worldwide resources and connections to identify and nurture talent, ensuring that artists can fully express themselves and connect with broader audiences. With an emphasis on innovation and collaboration, Adore Music is set to make waves across international markets.

The inception of Adore Music represents a pivotal moment for Warner Music France, highlighting its dedication to electronic music. As explained by Romain Pasquier, Managing Director of Adore Music, this initiative builds upon France's illustrious history of producing global icons such as Air, Daft Punk, David Guetta, and Gesaffelstein. By honoring these legacies, Adore Music aims to elevate emerging talents onto the global stage. This ambition is complemented by the strategic alignment with Warner Music's expansive networks, allowing for the creation of a robust global presence.

Adrien Morin-Guardia, who serves as the A&R and Head of Marketing at Adore Music, further elaborates on the significance of this launch. It marks a crucial turning point in the company’s journey within the dance music genre. Longstanding collaborations with passionate artists and teams underscore the importance of nurturing creativity over time. For instance, partnerships with local legends Feder & Ofenbach have spanned more than a decade. Moving forward, Adore Music will focus on spotlighting fresh faces while celebrating established stars through global outreach.

To fuel this momentum, Adore Music recently hosted a creative retreat at 118—the headquarters of Warner Music France. This event brought together over thirty musicians, producers, and composers in newly equipped studios. Collaborating with Ultra Music Publishing and Warner Chappell Music, the gathering provided an unparalleled creative environment. Such initiatives reflect Adore Music's commitment to fostering innovation and promoting the sounds of tomorrow.

With a robust lineup planned, Adore Music has already begun releasing material from its newly signed acts. Notably, the debut single "Need You the Most" by Ofenbach was unveiled on March 21. Recognized as the most-streamed French group internationally in 2024, Ofenbach exemplifies the caliber of talent associated with the label. Nicolas Klersy, A&R at Adore Music, emphasizes the label's mission to cultivate an ecosystem where artists can flourish into iconic figures. By integrating digital advancements with artistic traditions, Adore Music envisions shaping the future of dance music.

This innovative label not only honors the past but also paves the way for the next generation of dance music pioneers. Through its comprehensive approach, Adore Music is poised to redefine the genre, offering a platform where creativity knows no bounds. Its integration of global resources and unwavering support for artists promises to leave an indelible mark on the industry.

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