Just two episodes into the new season of I’m A Celebrity… Get Me Out Of Here!, Australian viewers are already expressing frustration. The primary complaints center around excessive advertisements that frequently interrupt the show, as well as dissatisfaction with this year’s celebrity line-up. Many have taken to social media platforms to voice their discontent, questioning the quality and viewing experience offered by Channel Ten. This early backlash has raised concerns about the show's future ratings and viewer engagement.

The issue of intrusive ads has become a significant point of contention for viewers watching the live broadcast of I’m A Celebrity. Multiple users have reported experiencing frequent interruptions, sometimes even cutting off dialogue mid-sentence. These ads seem to overshadow the actual content, leading some to consider alternative viewing methods or abandoning the show altogether. One user expressed her frustration on X, stating that the ad breaks were overwhelming, with only five minutes of footage followed by ten minutes of commercials. Another pointed out that these interruptions occur during crucial moments, making it difficult to enjoy the program.

Beyond the advertising woes, there is also growing criticism regarding the selection of this year’s participants. Many viewers feel that the chosen celebrities lack star power and familiarity. Some have jokingly suggested renaming the show to “I’m a Regular Person, Happy to Be Getting Work.” Comments on social media reflect a general sense of disappointment, with several users admitting they do not recognize most of the contestants. One person remarked that only two individuals stood out, but they were considered particularly annoying. Despite these criticisms, some fans remain supportive, arguing that the show’s charm lies in getting to know lesser-known personalities.

While the show faces challenges, it remains to be seen how Channel Ten will address these issues. The network may need to reconsider its advertising strategy and perhaps revamp the celebrity selection process to regain viewer trust. For now, the combination of excessive ads and a less-than-stellar cast has left many wondering if this season can recover or if it will struggle to maintain audience interest.