In the vibrant town of Amherst, Massachusetts, a group of passionate students is transforming the local music landscape. Spearheaded by UMass students, this initiative aims to create a thriving community for both artists and audiences. Inspired by the rich musical history of the area, these young visionaries are organizing an ambitious festival that draws inspiration from the legendary Woodstock event. The festival, dubbed Mojofest, will take place in Hadley next month and promises to bring together musicians and fans from across the Northeast. Beyond just entertainment, Mojofest will feature sustainable products and art installations, offering a holistic experience for attendees. This project exemplifies the growing influence of Local Mojo, a student-led organization that has been instrumental in connecting artists with venues and audiences, expanding its reach beyond Amherst to cities like Boston and Philadelphia.

The streets of Amherst have long been associated with iconic musicians, and now, a new generation is stepping up to carry forward this legacy. Founded in 2021, Local Mojo has quickly become a driving force in the western Massachusetts music scene. Under the leadership of UMass students Danny Richard, Salvi Lagrosso, and Shanti Furtado, the organization has been working tirelessly to build a platform where artists and audiences can connect on a deeper level. "It's about creating meaningful connections through music," explained Furtado. The group’s efforts have already resulted in weekly performances at popular venues such as the Iron Horse and The Drake, featuring over 15 local bands. Through these events, Local Mojo has not only fostered a sense of community but also provided valuable exposure for emerging artists.

While Local Mojo's roots are firmly planted in Amherst, the organization has set its sights on broader horizons. Expansion into major cities like Boston, New York, and Philadelphia has been a key focus. "We’ve been developing our presence in Boston," said Richard. "We’re also exploring opportunities at universities like Penn State and UNH, where we’ve had successful events." This strategic growth reflects Local Mojo’s commitment to building a network that transcends geographical boundaries. By establishing connections in various regions, they aim to create a more extensive platform for musicians to showcase their talent. This expansion has been met with enthusiasm from artists like Alex Nordlund of the Baxbys, who praised Local Mojo for its role in fostering a vibrant music community.

The pinnacle of Local Mojo’s efforts will be Mojofest, a music festival that embodies the spirit of unity and creativity. Scheduled for next month in Hadley, this event seeks to recreate the magic of Woodstock 1969, offering an affordable and immersive experience for all music lovers. "We want to capture that essence of incredible live music," said Furtado. The festival will feature a diverse lineup of bands, along with local vendors selling sustainable goods and interactive art installations. Mojofest is designed to appeal to a wide audience, emphasizing inclusivity and accessibility. "It’s not just for college students," Richard stressed. "Anyone who enjoys music and the atmosphere should come and join us. It’s going to be an unforgettable experience."

Through their dedication and innovative approach, the members of Local Mojo are reshaping the music scene in Amherst and beyond. Mojofest represents a significant milestone in their journey, symbolizing their commitment to fostering a vibrant and inclusive community. As they continue to expand their reach, Local Mojo is proving that the future of live music is bright, driven by the passion and creativity of today’s youth. Their efforts promise to leave a lasting impact on the music industry, inspiring others to follow in their footsteps.