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Apple's Reconsideration of a Steve Jobs Era Scrapped Idea

2024-11-18

Apple, a renowned tech giant, is currently in the process of reevaluating a concept that was once scrapped during the Steve Jobs era. This move has sparked significant interest among tech enthusiasts and industry observers alike.

Apple's Journey into Uncharted Tech Territories

Developing an Apple-Branded Television Set

Apple is reportedly giving serious thought to developing its own television set. Steve Jobs had mixed feelings about Apple entering the TV market before his passing. However, over a decade later, the company may be revisiting this idea. Bloomberg reports that the tech giant is evaluating the concept, as it looks to expand its offerings and bring AI to new device lineups. An Apple-branded TV set isn't a new concept; in fact, it's an idea that Jobs had a strong yet variable opinion on. He reportedly told biographer Walter Isaacson that he'd "finally cracked" how to make TVs simpler to use and wanted to make them more elegant, similar to how Apple transformed phones and computers.Even though Jobs had qualms about the television until his last days at Apple, the current landscape shows that the company is doing some soul-searching to find potential wins in multiple areas. The Apple TV we know now is a box and remote set that connects to a television, but with the launch of Apple Intelligence, there's potential to bring AI to a home assistant or TV. Apple's services business, including Apple TV+ subscriptions, has been booming in recent quarters, with hit shows like "Severance" and "Ted Lasso" under its belt.

Exploring Smart Home Devices with AI Assistants and Wall-Mounted Tablets

In addition to considering a TV set, Apple is also reportedly exploring smart home devices with AI assistants and wall-mounted tablets. This move aligns with the company's goal of expanding its presence in various domains and providing seamless user experiences. By integrating AI into these devices, Apple can offer more intelligent and personalized home automation solutions. The potential for these devices to enhance daily life and offer convenience is significant. For example, an AI-assisted wall-mounted tablet could serve as a central control hub for various smart home devices, allowing users to easily manage and interact with them. It could provide real-time information and control over lighting, temperature, security systems, and more. This exploration shows Apple's commitment to innovation and its desire to stay at the forefront of the tech industry.

Bringing AI to New Device Lineups

With the launch of Apple Intelligence, there's a new opportunity for Apple to bring AI to its device lineups. This includes not only the potential for an AI-powered home assistant but also its integration into other devices. AI can enhance the functionality and user experience of Apple products, making them more intelligent and intuitive. For instance, an AI-enhanced iPhone could offer better voice assistants, personalized recommendations, and improved productivity features. The integration of AI across different devices allows for a more seamless and interconnected ecosystem, providing users with a holistic tech experience. Apple's exploration in this area shows its recognition of the growing importance of AI in the digital age and its determination to leverage this technology to drive innovation.