What exactly is a TV? Is it that massive panel commanding our living room attention, or perhaps something attached to a wall or nestled between bookshelves? The answer isn't straightforward. If Apple is indeed reevaluating the making of its own TV set, it should closely examine the surging iPad Pro 13-inch.

Apple's TV Journey: From Concept to Reality

Apple's Long-standing Interest in TV

Apple's interest in TV sets and television in general dates back at least 15 years. When Apple CEO Tim Cook mentioned that Apple considered TVs "an area of incredible interest," it solidified this interest in some ways. The subsequent introduction of the Apple TV 4K streaming box, followed by the TV app and Apple TV Plus, all contributed to a grand vision. This vision showcases Apple's efforts in the streaming content space. 1: Apple's foray into the TV realm has been a gradual but significant one. The development of these various products has shown the company's commitment to providing a seamless streaming experience. The Apple TV 4K streaming box laid the foundation, while the TV app replaced the Video and iTunes video library and store, making it easier for users to access their favorite content. Apple TV Plus, with its unique programming, introduced the world to Apple's vision for streaming. 2: This long history of work in the TV space indicates that Apple has been seriously considering the potential of TV. It's not just a passing fancy but a strategic move to expand its presence in the entertainment industry.

The Possibility of an Apple TV Set

We find ourselves constantly drawn back to the topic of an Apple TV set due to a recent mention in Bloomberg's Power On newsletter. It suggests that building an "Apple" branded TV set is something the company is evaluating. While this may not seem like much, it has sparked renewed interest and speculation. 1: The market for TV sets is significant, with Statista estimating the worldwide revenue opportunity at nearly $100b. However, the growth rate is relatively low, with only less than 1% annual growth expected over the next five years. This could be due to the fact that people tend to hold onto their big TV sets for at least 5 years. Apple, on the other hand, thrives in markets that offer annuities like its services or have built-in upgrade cycles like its iPhones. TV sets alone do not provide these advantages. 2: So, the question remains: is an Apple TV set the right move for the company? It's a decision that requires careful consideration of the market dynamics and Apple's own goals.

The iPad as a TV Alternative

Let's assume, for the sake of argument, that Apple is back in the TV hunt. The iPad may play a crucial role in this pursuit. Not only is it a perfect delivery system for Apple's own streaming service, but it also offers an in-home branding opportunity with a visible Apple logo on the chin base. 1: Going back to 2013, a survey showed that more than 50% of respondents were watching TV on an iPad. This highlights the popularity and potential of the iPad as a TV device. Currently, with the 13-inch iPad Pro featuring a fantastic Ultra Retina XDR Tandem OLED and clear four-speaker audio, it already serves as a capable TV. If the rumors are true, larger tandem OLED displays are on the way. 2: The iPad's versatility as a gaming platform and a smart home hub further adds to its appeal as a potential TV set. It can double as a giant workspace with support for key productivity apps, making it a multi-functional device.

The Limitations of the iPad Pro as a TV

Although the iPad Pro 13 is selling well and is a great TV alternative, it does have its limitations. It lacks a remote (it's a touchscreen!), which can be a drawback for some users. Additionally, it lacks HDMI ports for attaching gaming consoles. 1: However, on an actual Apple TV in the form of a giant iPad, Apple could potentially avoid HDMI ports and embrace the cable-free streaming future. It could add a separate connections box for those who need it, which could even be wireless like LG M-series OLED TVs. This would keep the TV area clean and uncluttered. 2: Using the iPhone as the default remote is a convenient option, as we are already accustomed to using our iPhones for various tasks. And in case we can't find the remote, the touchscreen TV can come in handy. It would be beneficial to add the ability to turn off the touchscreen for a more immersive viewing experience.

The Future of Apple's TV Set

In conclusion, Apple isn't far from building a TV set. It has been selling them in the form of iPads for 13 years. The iPad is already a TV, and it's time for it to reach its full potential. 1: With the advancements in technology and the growing demand for seamless entertainment experiences, an Apple TV set could be the next logical step. It would combine the best of Apple's hardware and software, providing a truly immersive viewing experience. 2: As Apple continues to innovate and expand its product offerings, the TV set could become a key part of its ecosystem. It has the potential to revolutionize the way we watch TV and bring a new level of convenience and entertainment to our lives.