Industry News has been abuzz with the significant acquisition of Celebrity Attractions by ATG Entertainment. This move has the potential to reshape the touring Broadway landscape.

Uniting Forces in the Entertainment World

Founding and History

Celebrity Attractions, a preferred presenter for first-run Broadway tours, was established in 1983. Over the years, it has grown to become a prominent force in the industry, operating in multiple markets for more than four decades. Its home office in Tulsa, Oklahoma, and satellite office in Little Rock, Arkansas, have been the backbone of its operations.This acquisition by ATG Entertainment, which owns or operates 64 venues worldwide including the current homes of Sunset Boulevard and Cabaret on Broadway and the upcoming The Last Five Years, marks a new chapter in the history of both companies.

Operational Continuity

Local operations will continue in Tulsa, Oklahoma, and Little Rock, Arkansas, as well as in Springfield, Missouri. This ensures that the legacy of Celebrity Attractions will be maintained while also benefiting from the resources and support of ATG Entertainment.The acquisition is expected to provide Celebrity Attractions with the necessary tools and infrastructure to continue its success in touring entertainment. It will enable the company to reach a wider audience and explore new growth opportunities.

Investments and Partnerships

Celebrity Attractions has a rich history of investing in numerous Broadway productions. As a founding member of the Independent Presenters’ Network, the company has played a crucial role in bringing some of the most popular shows to the stage.With this acquisition, ATG Entertainment will have access to Celebrity Attractions' expertise and network, further strengthening its position in the industry. The two companies will be able to collaborate on future projects and bring even more exciting entertainment to audiences around the world.

CEO's Perspective

Celebrity Attractions CEO Kristin Dotson expressed her excitement about the new chapter. She said, "We are thrilled about our next chapter, knowing that this new relationship with ATGE will open a world of growth and possibilities. ATGE is a global industry leader that understands the value of strong relationships on a local level. The staff at Celebrity Attractions will continue our trademark customer service and community partnerships, carrying on the legacy of the Payton family with the amazing team at ATGE."This statement highlights the importance of maintaining the core values of Celebrity Attractions while also embracing the opportunities offered by the acquisition.

ATG Entertainment's Perspective

ATG Entertainment Chief Content Officer for North America Kristin Caskey added, "Larry Payton was a pioneer in the touring industry, creating subscription series from their inception that have brought the best of Broadway to multiple cities for decades. The longevity of Celebrity Attractions is a testament to the great care and consideration Larry and the Payton family put into the business. We at ATG Entertainment feel honored and privileged to carry forward that business with Kristin Dotson and the Celebrity Attractions staff and will continue to honor the tremendous contributions of Larry and Kay."This perspective emphasizes the respect and admiration that ATG Entertainment has for the Payton family and their legacy.ATG Entertainment also owns a ticketing platform that attracts more than 40 million visitors annually. This platform will provide additional value to Celebrity Attractions and its customers, enhancing the overall entertainment experience.