Television
Breeders' Cup: The Global Pinnacle of Thoroughbred Racing
2024-11-01
The Breeders' Cup World Championships, the pinnacle of thoroughbred racing, is set to captivate audiences worldwide as it returns to the picturesque Del Mar Racetrack on November 1st and 2nd. This prestigious two-day event will feature an unprecedented level of global coverage, with 30 networks broadcasting the action across every populated continent, ensuring that the thrill of championship-caliber racing reaches the furthest corners of the globe.

Witness the Pinnacle of Equine Athleticism on the World Stage

Expanded Global Reach, Unparalleled Coverage

The Breeders' Cup World Championships has long been a beacon of excellence in the world of thoroughbred racing, and this year's edition promises to be a true spectacle of global proportions. With a staggering $34 million in prize money and awards up for grabs, the 14 championship races will be produced by the renowned host broadcaster, NBC, ensuring the highest quality of coverage.The main NBC channel will showcase the marquee events, including the coveted Longines Breeders' Cup Classic and Longines Breeders' Cup Turf, while the full two-day card will also be available across Peacock, USA Network, and FanDuel TV, catering to the diverse viewing preferences of racing enthusiasts.

International Spotlight: A Global Audience Tunes In

The Breeders' Cup's international reach has never been more expansive, with HBA Media, the event's exclusive international distribution agency, securing a remarkable array of broadcast deals. From the UK, where ITV Racing, Sky Sports Racing, and Racing TV will provide comprehensive coverage, to the vast reaches of South America, where ESPN and Disney+ will showcase the action across 50 territories, the Breeders' Cup is poised to captivate audiences on a truly global scale.Notably, Channel Nine in Australia will air a bespoke 60-minute program, while Rogers in Canada will cover the entire World Feed on its Sportsnet channel. The event's reach extends even further, with SuperSport bringing the excitement to Africa and Virgin Media in Ireland ensuring extensive airtime for the many Irish challengers competing.

The "Golden Hour" Shines Bright

Recognizing the international appeal of the Breeders' Cup, HBA and the event organizers have continued their innovative "Golden Hour" production, which focuses on delivering the highly anticipated Longines Breeders' Cup Classic to a worldwide audience. This special offering will be broadcast by a diverse array of networks, including Channel Nine (Australia), Setanta (Balkans and Eurasia), Sony Pictures Networks (Indian Subcontinent), WeDo Sports (Germany, Switzerland, and Austria), Polsat (Poland), and Sport 24 (Global Airlines), ensuring that the thrill of this marquee race is shared with racing enthusiasts across the globe.

A Truly Global Spectacle

The Breeders' Cup World Championships has truly become a global phenomenon, with a reach that spans continents and captivates audiences from all corners of the world. From the majestic backdrop of Del Mar Racecourse to the unparalleled quality of the racing action, this prestigious event is poised to deliver an unforgettable experience for fans and bettors alike.As Frank Sale, the Managing Director of HBA Media, eloquently stated, "The expanded worldwide reach of 30 networks broadcasting the live coverage underlines the Breeders' Cup importance within the sporting landscape, as well as its engaged fanbase internationally." This sentiment is echoed by Breeders' Cup Executive Vice President and Chief Marketing Officer Justin McDonald, who expressed the organization's commitment to "continuing to expand our reach and engage new fans around the world in the years to come."With a diverse array of international horses, jockeys, and trainers converging on Del Mar, the 2023 Breeders' Cup World Championships promises to be a truly global celebration of equine excellence, captivating audiences from every corner of the world and solidifying its status as one of the most prestigious events in the world of sports.
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