In a groundbreaking move, the Milwaukee Bucks and Weigel Broadcasting Co. have joined forces to bring the team's games to a wider audience than ever before. This strategic partnership will see five Bucks games broadcast on Weigel's independent station WMLW The M, providing fans with free, over-the-air access to their beloved team.

Unlocking Affordable, Accessible Bucks Viewing for All

Expanding Reach and Viewership

The collaboration between the Bucks and Weigel Broadcasting is a game-changer for basketball fans in Milwaukee and across Wisconsin. By leveraging Weigel's extensive broadcast footprint, the Bucks are able to reach a larger audience than ever before, ensuring that their passionate fanbase can tune in to the action without the need for costly cable or satellite subscriptions. This move aligns with the Bucks' commitment to making their games accessible to all, regardless of economic status or location.

Bringing the Bucks Experience to Life

The Bucks' talented broadcast team, including Lisa Byington, Marques Johnson, and Steve Novak, with Melanie Ricks reporting from the sidelines, will bring their expertise and enthusiasm to the WMLW The M broadcasts. Viewers can expect the same high-quality production and insightful commentary that have become hallmarks of the Bucks' television coverage, ensuring an immersive and engaging experience for fans.

Reaching New Audiences with Simulcasts

The partnership also includes the simulcast of select Bucks games on Telemundo Wisconsin, further expanding the team's reach and accessibility. This move not only caters to the Spanish-speaking community but also demonstrates the Bucks' dedication to inclusivity and ensuring that all fans can follow their beloved team's journey.

Embracing the Power of Free, Over-the-Air Television

The decision to broadcast Bucks games on WMLW The M, a free, over-the-air television station, is a strategic one that recognizes the enduring appeal and convenience of traditional broadcast television. By providing fans with an affordable and accessible way to watch their team, the Bucks are solidifying their position as a community-focused organization that prioritizes the needs and preferences of their loyal supporters.

Strengthening the Bucks-Weigel Partnership

This latest collaboration between the Bucks and Weigel Broadcasting builds upon their successful partnership from the previous season. The shared commitment to delivering high-quality sports content and enhancing the fan experience has paved the way for an even stronger alliance, one that promises to deliver even more exciting opportunities for Bucks enthusiasts in the years to come.

A Win-Win for Bucks Fans and the Community

The Bucks' partnership with Weigel Broadcasting is a testament to the team's dedication to its fanbase and the broader Milwaukee community. By making their games more accessible and affordable, the Bucks are not only strengthening their connection with their loyal supporters but also inspiring a new generation of basketball fans to embrace the sport and rally behind their hometown team.