In a strategic move that promises to revolutionize the streaming landscape, Allen Media Group's Local Now has forged a groundbreaking partnership with the Roku platform. This collaboration brings a diverse array of city-specific Local Now channels to the fingertips of millions of Roku users, offering a unique blend of real-time local news, weather, traffic, sports, and lifestyle content. As the streaming industry continues to evolve, this partnership represents a significant step forward in delivering hyper-localized content to audiences across the nation.

Bringing Localized Streaming to the Masses

Expanding Reach Through Roku

The partnership between Local Now and Roku is a game-changer in the world of streaming. By integrating 10 city-specific Local Now channels into The Roku Channel, a top 3 app on the Roku platform, Allen Media Group has effectively extended the reach of its localized content to one of the largest streaming audiences globally. This strategic move ensures that viewers in Birmingham-Tuscaloosa, Alabama; Columbus, Ohio; Greenville-Spartanburg-Asheville; Indianapolis; Kansas City; Louisville; Las Vegas; Memphis; New Orleans; and Salt Lake City can now access a wealth of hyperlocal information and entertainment at their fingertips.

Leveraging Cutting-Edge Technology

The success of the Local Now FAST (Free Ad-Supported Streaming Television) channels is largely attributed to the team of technologists and journalists behind their creation. Powered by a nationwide local affiliate network, strategic news partners, and proprietary news technology, the Local Now newsroom generates an astounding 500,000 video stories per day. This impressive feat of content production allows the channels to continuously update their programming with original news stories, reports from across the country, and curated content from hundreds of news and entertainment providers. The result is a dynamic and ever-evolving lineup that caters to the diverse needs and interests of local communities.

Delivering Comprehensive Local Content

At the heart of the Local Now FAST channels lies a commitment to providing a comprehensive range of local content. From breaking news and weather updates to sports highlights and lifestyle features, these channels aim to keep viewers informed and engaged with the happenings in their respective communities. By partnering with a wide array of news organizations and entertainment providers, Local Now offers a diverse selection of content that is tailored to the unique needs and preferences of each local market.

Embracing the Future of Streaming

The partnership between Local Now and Roku represents a significant step forward in the evolution of the streaming industry. As consumer preferences continue to shift towards on-demand and personalized content, the integration of hyperlocal channels into prominent streaming platforms like Roku becomes increasingly crucial. This collaboration not only expands the reach of Local Now's offerings but also positions the company as a trailblazer in the rapidly changing landscape of streaming television.

Empowering Local Communities

Beyond the technical and strategic aspects of this partnership, the true significance lies in the impact it will have on local communities. By providing access to real-time, localized content, the Local Now FAST channels empower viewers to stay informed, engaged, and connected with the happenings in their own backyard. This level of hyper-personalization is a testament to the company's commitment to serving the unique needs of each market, ensuring that viewers receive the most relevant and valuable information.

A Promising Future for Localized Streaming

The collaboration between Local Now and Roku is a testament to the growing demand for localized streaming content. As the streaming industry continues to evolve, the integration of city-specific channels into prominent platforms like Roku will become increasingly crucial in meeting the needs of modern viewers. This partnership represents a significant step forward in the quest to deliver personalized, hyperlocal content to audiences across the nation, and it sets the stage for a future where localized streaming becomes the norm rather than the exception.