A significant shift in media ownership has occurred on California’s Central Coast, with the acquisition of KTAS-TV by a seasoned media entrepreneur. Ravi Kapur, known for his pioneering role in launching America’s first 24/7 South Asian-focused television network, Diya TV, and his previous work as a reporter at KGO-7 in San Francisco, has now expanded his media portfolio. The transaction, brokered by Kalil & Co., marks a new chapter for this silent broadcast television station, which operates on digital channel 34 but displays as channel 33 in the Santa Barbara County area. This strategic move positions Major Market Broadcasting, led by Kapur, to enhance its presence in the region.

The sale of KTAS-TV from the Palazuelos 2023 Revocable Trust, managed by Consuelo Palazuelos, concluded at a price point of $550,000. Unlike a previously announced deal that would have valued KTAS at $4 million, this transaction only involves the transmission facilities and licenses, explaining the lower valuation. Kapur’s acquisition strategy includes integrating KTAS with two low-power TV stations, K07AAN-D and K14TK-D, located in Santa Maria. These stations serve areas including Lompoc and the “Five Cities” region of southern San Luis Obispo County. Previously, KTAS was affiliated with Telemundo until January 2023 when it transitioned under new management to become “Telemundo Costa Central.”

This acquisition not only signifies a business milestone but also represents an opportunity to enrich the cultural landscape of the Central Coast. By bringing together diverse media assets, Kapur aims to foster greater community engagement and provide more comprehensive content tailored to local audiences. The integration of these stations promises to strengthen the media ecosystem, offering residents access to a wider range of programming and information, thereby promoting inclusivity and informed citizenship.