Expanding the Reach: CBS Sports and the Big 12 Conference Strengthen Partnership

In a groundbreaking move, CBS Sports and the Big 12 Conference have announced a significant expansion of their partnership, significantly increasing the number of Big 12 men's college basketball games across the network's platforms. This multi-year deal, which runs through the 2026-27 season, is a testament to the growing popularity of the Big 12 conference and the commitment of CBS Sports to deliver top-notch college basketball coverage to its viewers.

Elevating the Big 12 Basketball Experience

Increased Regular-Season Coverage

The new agreement between CBS Sports and the Big 12 Conference is a game-changer for college basketball fans. Previously, CBS Sports already broadcast a minimum of six Big 12 men's college basketball games annually on the CBS network, with those games also streaming live on Paramount+. This new deal adds an impressive 20 additional games per year to be aired on CBS Sports Network, bringing the total number of Big 12 men's basketball games across CBS Sports platforms to at least 26 per season.This expanded coverage will give viewers unprecedented access to the thrilling action of the Big 12 conference, allowing them to follow their favorite teams and players more closely than ever before. The increased exposure will undoubtedly raise the profile of the conference, attracting more attention and interest from fans across the country.

Leveraging the Power of Sublicensing

The multi-year deal between CBS Sports and the Big 12 Conference is made possible through a sublicense agreement with ESPN. This strategic partnership allows CBS Sports to tap into the vast resources and reach of the ESPN network, further enhancing the viewing experience for fans.By leveraging the power of sublicensing, CBS Sports can leverage ESPN's extensive distribution channels and production capabilities to deliver an even more comprehensive and high-quality coverage of the Big 12 men's basketball games. This collaboration ensures that the excitement and drama of the conference's games will be accessible to a wider audience, solidifying the Big 12's position as a premier destination for college basketball enthusiasts.

Strengthening the Big 12 Brand

The expanded partnership between CBS Sports and the Big 12 Conference is not just about increasing the number of games aired; it's also about strengthening the overall brand and reputation of the conference. By committing to a multi-year deal, both parties have demonstrated their long-term commitment to the success and growth of Big 12 men's basketball.This increased exposure and investment will undoubtedly have a positive impact on the conference's recruitment efforts, as top-tier players and coaches will be drawn to the opportunity to showcase their talents on a national stage. Additionally, the enhanced coverage will help to solidify the Big 12's reputation as one of the premier college basketball conferences in the country, attracting more fans, sponsors, and media attention.

Delivering Unparalleled Viewing Experiences

The partnership between CBS Sports and the Big 12 Conference is not just about the quantity of games; it's also about the quality of the viewing experience. With the resources and expertise of both networks, fans can expect to be treated to a level of production value and analysis that is second to none.From state-of-the-art camera angles and replays to in-depth commentary and insights from renowned analysts, the CBS Sports and Big 12 Conference collaboration will elevate the viewing experience for fans. They will be able to immerse themselves in the action, gaining a deeper understanding of the strategies, players, and storylines that define the conference.Furthermore, the integration of digital platforms, such as Paramount+, will allow fans to access the games and related content on-the-go, ensuring that they never miss a moment of the action. This seamless integration of traditional and digital media will cater to the evolving viewing habits of modern sports fans, solidifying the partnership's position as a leader in college basketball coverage.

Fostering Rivalries and Narratives

The expanded partnership between CBS Sports and the Big 12 Conference will not only increase the quantity of games but also the depth of storytelling and narrative-building around the conference. With more games being aired, viewers will have the opportunity to follow the ongoing rivalries, emerging stars, and dramatic storylines that define the Big 12 basketball landscape.The increased exposure will allow the network's talented commentators and analysts to delve deeper into the histories, personalities, and strategic battles that make the Big 12 conference so captivating. Fans will be able to immerse themselves in the rich tapestry of the conference, developing a stronger emotional connection and investment in the teams and players they follow.This enhanced focus on the narratives and rivalries within the Big 12 will not only heighten the viewing experience but also foster a greater sense of community and engagement among the conference's loyal fanbase. As the partnership continues to evolve, the storytelling and coverage will become increasingly sophisticated, further solidifying the Big 12's position as a must-watch destination for college basketball enthusiasts.