Renowned celebrity chef Jamie Oliver and production giant Fremantle have come together to sign a new five-year agreement, further solidifying their long-standing collaboration that has spanned over two decades. This deal marks a significant milestone in their joint journey, with Fremantle now holding global rights to Jamie Oliver's TV distribution, AVOD, FAST, and digital platforms. The partners are committed to exploring new entertainment opportunities and expanding Jamie Oliver's digital footprint.

Uniting Culinary Excellence and Global Reach

Expanding Distribution Reach

Fremantle has been a key TV distribution partner for Jamie Oliver since 2002. It has played a crucial role in ensuring that his wide-ranging and award-winning content portfolio reaches a huge global audience across more than 200 territories worldwide. Currently, the company distributes 83 Jamie Oliver series and formats to over 100 clients. In the United States alone, more than 15 million hours of Oliver content are streamed to 7 million users. This extensive distribution network has made Jamie Oliver's culinary creations accessible to audiences around the world.The extended new deal gives Fremantle an even greater role in shaping the global distribution of Jamie Oliver's content. With global rights in hand, Fremantle can now leverage its expertise and resources to take Jamie Oliver's shows to new heights. This includes exploring opportunities on AVOD, FAST, and digital platforms, where the demand for engaging content is on the rise.

Building Digital Footprint

Following the successful launch of Jamie Oliver's TV library on YouTube in the US, the partners are now focused on further expanding his digital footprint. By working closely together, Fremantle and the Jamie Oliver team aim to introduce new generations to Jamie's full back catalog and continue to grow digital audiences. This involves developing innovative strategies to engage with viewers on various digital platforms and creating a seamless viewing experience across different channels.The joint commitment to exploring new entertainment opportunities also extends to branded entertainment. By integrating Jamie Oliver's brand into different digital and traditional media formats, they can create unique and immersive experiences for audiences. This could include interactive cooking shows, branded content collaborations, and more.

Strengthening Partnership

Both Bob McCourt, chief operating officer at Fremantle, and Zoe Collins, managing director of the Jamie Oliver Group, express their excitement about continuing the partnership. McCourt emphasizes the pride in bringing Jamie Oliver's content to a global audience and looks forward to expanding their offering across various platforms. Collins, on the other hand, is delighted to build on their successful partnership and supercharge Jamie's profile in priority territories.The financial terms of the deal remain undisclosed, but it is clear that both parties are committed to investing in their collaboration. This includes exploring new technologies, content formats, and marketing strategies to ensure that Jamie Oliver's brand remains at the forefront of the culinary and entertainment world.In conclusion, the extended partnership between Jamie Oliver and Fremantle holds great potential for both parties. With Fremantle's global reach and expertise in distribution and digital platforms, and Jamie Oliver's culinary talent and brand recognition, they are well-positioned to create a lasting impact in the entertainment industry. As they continue to explore new opportunities and expand their offerings, audiences can look forward to more exciting culinary adventures from Jamie Oliver.