Television
Disney Acquires 'Messi and the Giants' for Branded Television
2024-12-16
Disney Branded Television has achieved a significant milestone with the acquisition of "Messi and the Giants," a captivating sci-fi animated series inspired by the global football sensation Lionel Messi. This acquisition marks a new chapter in the world of children's entertainment, bringing together the magic of Disney and the talent of Messi.

Uniting Football and Animation for Global Kids

Introduction to the Series

In an epic saga, a young boy named Leo is transported from his home in Argentina into a fantastical alternate universe. Each 22-minute episode takes viewers on a coming-of-age journey that resonates with anyone. Leo, an ordinary 12-year-old with an extraordinary talent, finds himself facing a huge problem as the once-thriving world of Iko is in tatters, ruled by the tyrannical Giants. Only he can lead the fight against these villains and save the 10 realms.This action-adventure series follows Leo's adventures as he discovers his inner strength and learns the values of teamwork, perseverance, and hard work. Off the pitch, Messi's sportsmanship and passion for the sport shine through, adding an extra layer of authenticity to the series.

The Inspiration Behind the Series

Lionel Messi, the recent fútbol world champion with the Argentine National Team, is a global icon and inspiration. His journey from being the smallest on the team to taking on the giants and winning is at the heart of "Messi and the Giants." The series not only showcases Messi's football skills but also explores the qualities he needed to achieve his destiny.It teaches viewers the importance of persevering in the face of adversity, learning how to build a team, and finding strength when you think you have none. These are lessons that will resonate with kids around the world and inspire them to achieve their own dreams.

The Production Team and Partnerships

Guy Toubes (Odd Squad, Transformers: Robots in Disguise) serves as the executive producer, overseeing all writing for the series. Atlantis Animation, a Canary Island-based company (Tara Duncan, Miraculous Ladybug season five), and director Dan Creteur bring the series to life with their animation skills.The series was developed by Toubes and Creteur under the creative direction of Sony Music Vision and Sony Pictures Television – Kids, in partnership with Messi. It will be available in English, Spanish, and many other languages, making it accessible to a global audience.

The Impact on the Entertainment Industry

"Football — or soccer as we call it in the United States — is the world's most beloved sport, uniting and captivating millions of fans of all ages," said Ayo Davis, president of Disney Branded Television. The acquisition of "Messi and the Giants" allows Disney to tap into this passion and bring a unique story to its global kids' audience.It also showcases the power of collaboration between different studios and artists. The partnership between Sony Music Vision, Sony Pictures Television – Kids, and Messi has resulted in a series that combines the best of both worlds: the excitement of football and the magic of animation.

Messi's Impact Off the Pitch

Messi is not only a football superstar but also a role model off the pitch. His sportsmanship and passion for the sport have earned him the respect of fans around the world. In "Messi and the Giants," these qualities are highlighted, showing kids that they can achieve great things by following their dreams and working hard.His debut match with MLS team Inter Miami in July became the most watched fútbol game in U.S. television history, further solidifying his status as a global icon. The series will continue to showcase his influence and inspire kids to pursue their passions.
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