ATLANTA (December 16, 2024) – Cox Media Group (CMG) has made a significant move by signing a new multi-year agreement with Comscore (NASDAQ: SCOR) for its TV stations. This partnership holds great importance for the media landscape and CMG's future.

Uniting Media Giants for Enhanced Measurement

CMG's Media Empire

CMG Media Corporation, also known as Cox Media Group, is an industry-leading media company. It boasts unparalleled brands, award-winning content, and an exceptional team. The company provides valuable local and national journalism and entertainment to the communities it serves. Its businesses encompass 14 high-quality, market-leading television brands in 9 markets. It also has 50 top-performing radio stations delivering multiple genres of content in 10 markets. Additionally, there is a Washington, DC news bureau and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo, and MyNetworkTV, as well as several valuable news and independent stations. This diverse portfolio showcases CMG's wide reach and influence.

For more information about CMG, visit www.coxmediagroup.com.

Comscore's Measurement Expertise

Comscore is a global, trusted partner in the media industry. It offers reliable and comprehensive cross-platform viewership measurement and advanced audience insights. With a data footprint that combines digital, linear TV, over-the-top, and theatrical viewership intelligence, Comscore empowers media buyers and sellers. It allows them to quantify multi-screen behavior and make informed business decisions with confidence. Comscore is first-to-market with cross-platform deduplicated, unified measurement at a person-level and incorporates all local markets. It is built from the ground up using big data with one seamless methodology for measurement at the household, zip code, market levels (all 210 local markets), and nationwide. This level of measurement precision is crucial in today's media landscape.

For more information, visit www.comscore.com.

The Significance of the Agreement

Dan York, CMG's President & CEO, expressed excitement about expanding the relationship with Comscore. He emphasized the importance of having stable and accurate data and deep audience insights to best serve viewers, clients, and communities. With Comscore's massive scale and granularity, the platform provides a robust environment where station ratings are counted without zero cells. This is great news for advertisers as it enables them to make more informed decisions about their advertising placements.Steve Bagdasarian, Comscore Chief Commercial Officer, highlighted Comscore's leadership in market-level measurement. He stated that being the trusted provider for Cox Media Group allows Comscore to showcase the full value of CMG's content and maximize outcomes for its advertising partners. The combination of CMG's media assets and Comscore's measurement capabilities is set to drive significant growth and innovation in the media industry.

This new multi-year agreement between CMG and Comscore is a game-changer, bringing together two industry giants and paving the way for a more accurate and comprehensive media measurement ecosystem.