Drake's latest legal action follows a separate petition in New York, where he alleges that UMG and Spotify conspired to illegally boost the track's streams using bots, undisclosed payments, and biased recommendations. These pre-action filings are not lawsuits in themselves but are designed to obtain essential information to support his future lawsuit claims. It shows Drake's determination to address the issues he perceives with UMG's actions.
UMG has responded to the first filing by denying Drake's claims. A spokesperson stated that the suggestion of UMG undermining its artists is offensive and untrue. They emphasized their commitment to ethical practices in marketing and promotional campaigns. However, Drake continues to stand by his allegations and is seeking justice through the legal system.
"Not Like Us" instantly became a major hit, debuting at No. 1 on the Billboard Hot 100. This success not only brought attention to Kendrick Lamar but also led to several nominations for him at the Grammy Awards. Lamar has continued to express his views on Drake through his new album, GNX, further fueling the feud between the two artists.
The release of "Not Like Us" has sparked a lot of discussion and controversy in the music industry. It has highlighted the complex relationships between artists and record labels and the potential for legal battles to arise when disputes occur.
As Variety notes, neither Drake nor Kendrick Lamar is directly signed to Universal Music Group. Drake is signed to his own OVO, while Lamar is signed to pgLang. However, they both license their music to UMG's Republic for marketing and distribution. This shows the importance of clear contractual agreements in the music industry to avoid potential conflicts and ensure the proper handling of artists' careers.
The case between Drake and UMG serves as a reminder of the power dynamics within the music industry and the need for transparency and fairness in business practices. It also highlights the impact that legal actions can have on an artist's reputation and career.