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Embracing Age: Supermodel Advocates for a New Perspective on Aging
2025-02-01

The renowned Swedish supermodel, Paulina Porizkova, has recently taken to the media to share her refreshing outlook on aging. In a candid conversation with Today show host Savannah Guthrie, Porizkova expressed her excitement about turning 60 and discussed her evolving views on society's treatment of aging women. She emphasized that after fulfilling societal expectations, it is now her turn to prioritize herself. This interview highlights her partnership with Estée Lauder as a global brand ambassador, where she champions anti-ageism and celebrates the beauty of aging gracefully.

Porizkova, who will celebrate her 60th birthday in April, shared her enthusiasm about this milestone. "I've fulfilled all the roles society expected of me," she said. "Now, it's time for me." Her comments reflect a significant shift from her earlier perspectives on aging. Porizkova questioned why society fears wrinkles, noting that they are often seen as undesirable. "Wrinkles tell a story," she remarked. "They are not just lines but a map of life experiences."

In her dialogue with Guthrie, Porizkova drew attention to the commonality between acne and wrinkles, two skin concerns people frequently address with dermatologists. "Acne is a medical condition, whereas wrinkles signify living a full life," she explained. "Why should we treat them the same?" Porizkova urged women to embrace their wrinkles as badges of honor rather than signs of decline. "Society tells us we're no longer desirable once we age," she added, emphasizing the need to challenge these norms.

Porizkova's renewed relationship with Estée Lauder further underscores her commitment to advocating against ageism. Having previously worked with the brand from 1988 to 1995, she now sees her role differently. "Back then, it felt like just another job," she reflected. "Today, it feels like a calling." Through this partnership, Porizkova aims to spread her message far and wide, asserting that women should not be dismissed at an age when society traditionally expects them to step aside. "We are at our best, and we refuse to be overlooked," she declared.

Porizkova's advocacy challenges the traditional narrative around aging, especially for women. By embracing her own journey and encouraging others to do the same, she hopes to inspire a generation to see aging not as a detriment but as a testament to life's richness. Her collaboration with Estée Lauder provides a platform to amplify this message, promoting a more inclusive and positive view of aging in today's society.

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