Lola Plaku, a prominent figure in the music industry, has dedicated her career to nurturing and guiding emerging talent. Unlike the artists she has helped achieve stardom, Plaku’s influence lies behind the scenes. Recognized by Billboard Canada’s Women in Music, Plaku has transformed from a music journalist to an artist development expert. Her journey was marked by challenges and self-discovery, leading her to establish Girl Connected in 2020. This initiative aims to provide young women with the mentorship and resources they need to succeed in the music industry. Through comprehensive curricula, mentorship, and specialized events, Girl Connected has not only fostered professional growth but also personal empowerment. The program has garnered support from major brands and continues to evolve, adapting to the needs of its community.
A Comprehensive Approach to Empowering Future Leaders in Music
In the vibrant autumn of 2020, Lola Plaku launched Girl Connected, a pioneering mentorship program designed to support aspiring women in the music industry. Based in Toronto, this initiative initially accepted up to 20 participants annually, offering them a meticulously crafted curriculum and pairing them with seasoned mentors. These mentors, who represent some of the most influential figures in the industry, provide invaluable advice, feedback, and support. Participants attend exclusive workshops and events, collaborate on group projects, and receive personalized coaching. Notable speakers have included award-winning artists like A$AP Ferg and Joey Badass, as well as industry leaders such as LVRN co-founder Justice Baiden and Roc Nation’s Lenny Santiago.
Girl Connected has expanded its reach beyond Toronto, thanks to the shift to virtual platforms necessitated by the COVID-19 pandemic. This transition allowed the program to accept applicants from across Canada, significantly broadening its impact. Each year, the program receives between 500 and 1,000 registrations, with over 200 formal applications. Selection is based on how each applicant’s goals align with the program’s focus for that year, ensuring a tailored and seamless experience. The organizers emphasize building a strong community among participants, fostering lasting relationships that extend beyond the program.
The program takes a holistic approach to success, addressing both professional and personal challenges faced by women in the music industry. Regular check-ins and exit interviews help tailor the curriculum to meet evolving needs. One particular cohort focused on pay transparency, equipping participants with the skills to negotiate fair compensation. The results speak for themselves: many alumni have achieved remarkable career advancements. For instance, Tameesha Holder now leads production at ColorsXStudios, while Camryn Mckay serves as General Manager of a US-based record label. Vanessa Hoffer has advanced to Director of Artist Services for Live Nation Canada. Beyond professional milestones, Plaku finds fulfillment in witnessing the personal growth and confidence gained by these women.
From a reader’s perspective, Girl Connected exemplifies the power of mentorship and community in empowering the next generation of women in music. It underscores the importance of creating safe spaces where individuals can thrive both professionally and personally. By addressing the unique challenges faced by women in the industry, programs like Girl Connected pave the way for a more inclusive and equitable future. As the program continues to evolve, it stands as a beacon of hope and opportunity for aspiring women in music.