Unlocking the Power of Music: The Independent's Groundbreaking Partnership with Apple Music

The Independent, a trusted news source for millions of Americans, is thrilled to announce a new and exciting partnership with the global music streaming giant, Apple Music. This collaboration marks a significant milestone in the publication's commitment to delivering a comprehensive and immersive experience for its readers, seamlessly integrating its world-class journalism with the best in music curation and discovery.

Elevating the Listening Experience for Readers Worldwide

Curating the Soundtrack of Your Life

The Independent's partnership with Apple Music will see the news outlet become a global curator on the music streaming platform, offering readers a unique and personalized listening experience. Kicking things off, the publication will launch three distinct playlists, each carefully curated by the music editor, Roisin O'Connor, to cater to a diverse range of musical tastes and preferences.The flagship playlist, "Now Hear This," will continue the publication's long-running tradition of bringing readers the best new tracks of the week, showcasing the latest releases from both established stars and emerging artists. This playlist will serve as a one-stop-shop for music enthusiasts, ensuring they never miss a beat in the ever-evolving music landscape.

Celebrating Icons and Inspiring Voices

In addition to the "Now Hear This" playlist, The Independent will also curate themed playlists to mark significant cultural events and milestones. One such playlist, "Hung Up on You," will be a celebration of the legendary Madonna, featuring a selection of 50 of her greatest songs from a career spanning four decades. Another playlist, "Independent Women," will pay tribute to the inspiring female artists who have left an indelible mark on the music industry, from the timeless icons like Nina Simone and Aretha Franklin to the contemporary trailblazers such as Taylor Swift and Chappell Roan.

Soundtracks for Every Occasion

The partnership with Apple Music will also see The Independent curating playlists to serve as the perfect soundtracks for various occasions, from energizing gym workouts to cozy dinner parties and relaxing nights in. By tapping into the diverse musical preferences of its readers, the publication aims to provide a tailored listening experience that enhances and enriches everyday moments.

Inviting Global Stars to Guest-Curate

In a move to further engage its audience and offer a unique perspective, The Independent plans to invite global music stars to guest-curate their own playlists. This will allow readers to gain insights into the musical tastes and inspirations of their favorite artists, fostering a deeper connection between the publication, its readers, and the music industry.

Expanding the Reach of Independent Journalism

Roisin O'Connor, the music editor at The Independent, expressed her excitement about the partnership, stating, "I'm so thrilled to be joining Apple Music as an official curator. The Independent prides itself on being 'the home of music', where we're constantly thinking about new ways to bring music we love to our readers."This collaboration with Apple Music represents the latest stage in The Independent's ongoing commitment to delivering a comprehensive and immersive music experience for its readers. From its world-class coverage of industry news and reviews to its exclusive live series and festival partnerships, the publication has consistently demonstrated its dedication to the art of music.By leveraging the global reach and cutting-edge technology of Apple Music, The Independent aims to amplify its music-centric content and reach an even wider audience, further solidifying its position as a trusted and innovative voice in the world of journalism and music.