Unlocking Asia's Music Potential: Salt's Transformative Partnership with Massive Music Entertainment

In a strategic move that underscores its global ambitions, Salt, a leading rights and royalties network, has announced its first major expansion into the Asian market. Through a landmark partnership with Indonesia-based Massive Music Entertainment, Salt is poised to revolutionize the music industry in the region, delivering world-class solutions that address the unique needs of local markets.

Empowering Asia's Music Ecosystem with Innovative Technology

Scaling Solutions Globally

Salt's entry into the Asian market is a testament to the company's ability to adapt and scale its solutions globally. By leveraging its expertise and cutting-edge technology, Salt aims to support local artists, songwriters, publishers, and music users in Indonesia and beyond. Through this collaboration, Salt will streamline the processing of usage data, ownership matching, and royalty distribution, ensuring fair and timely compensation for rights-holders.

Addressing Unique Market Needs

The partnership with Massive Music Entertainment underscores Salt's commitment to providing tailored solutions that cater to the specific needs of local markets. By understanding the nuances and challenges faced by the Indonesian music industry, Salt is positioned to deliver innovative technology that significantly improves rights management and royalty distribution processes.

Driving Industry Transformation

"This landmark partnership marks a significant milestone in Salt's global growth, underscoring its commitment to delivering world-class solutions to customers across the globe," said a statement from the company. The collaboration with Massive Music Entertainment is a testament to Salt's ability to scale and adapt its solutions to meet the evolving needs of the music industry in Asia.

Fostering Collaboration and Innovation

"We're excited to bring our expertise to Asia and support the music industry with technology that significantly improves rights management and royalty distribution," said Doug Imrie, CEO of Salt. This partnership represents a strategic move by Salt to establish a strong presence in the Asian market, leveraging its innovative solutions to empower local artists, songwriters, publishers, and music users.

Driving Fairness and Transparency

By processing usage data, matching ownership, and calculating distributions with cloud-powered speed and accuracy, Salt aims to help the industry fairly and quickly compensate rights-holders. This customer-first approach, combined with a focus on innovation, positions Salt as a key player in the transformation of the Asian music ecosystem.

Unlocking Asia's Vast Potential

"We're confident that this is just the beginning of Salt's strong and lasting presence in Asia," said Imrie. The partnership with Massive Music Entertainment marks a significant milestone in Salt's global expansion, as the company seeks to capitalize on the vast potential of the Asian music market and drive positive change through its cutting-edge technology and industry expertise.