Fuerza Regida's Frontman Inks Landmark Deal with Sony Music Publishing Latin

In a groundbreaking move, Sony Music Publishing Latin has signed Jesús "JOP" Ortiz Paz, the frontman of the acclaimed Música Mexicana group Fuerza Regida, and his label Street Mob Records. This strategic partnership aims to elevate the genre and foster the next generation of Música Mexicana artists and songwriters.

Unlocking the Potential of Música Mexicana

Fuerza Regida's Rise to Stardom

Fuerza Regida has been at the forefront of the Música Mexicana genre, captivating audiences worldwide with their infectious sound and chart-topping hits. The Mexican-American band's ascent began in 2018 when their album "Radicamos in South Central" debuted at No. 35 on the Regional Mexican Airplay chart. Since then, the group has continued to dominate the airwaves, releasing a string of successful singles, including "TQM," "Bebe Dame" with Grupo Frontera, "Sabor Fresa," and "Harley Quinn" with Marshmello. Their latest album, "Pa Las Baby's Belikeada," reached the pinnacle of the Top Latin Albums chart and secured a respectable spot at No. 14 on the Billboard 200.

Expanding the Reach of Música Mexicana

As one of the leading Música Mexicana groups, Fuerza Regida has played a pivotal role in introducing the genre to new audiences around the world. Their success has not only captivated fans but has also paved the way for greater recognition and appreciation of this vibrant musical style. The group's ability to blend traditional Mexican sounds with contemporary influences has resonated with listeners, showcasing the versatility and dynamism of Música Mexicana.

Nurturing Talent at Street Mob Records

Alongside his work with Fuerza Regida, JOP is the founder and driving force behind Street Mob Records, an independent label that has become a hub for Música Mexicana talent. The label boasts a diverse roster of over 25 songwriters, producers, and artists, including Chinco Pacas, Calle 24, Clave Especial, and Miguel Armenta. This wealth of creative talent has positioned Street Mob Records as a leading force in the Música Mexicana scene, and the partnership with Sony Music Publishing Latin promises to further amplify the label's impact.

Recognizing Artistic Excellence

The industry's recognition of Fuerza Regida's and JOP's contributions is evident in the numerous accolades they have received. The band earned eight nominations at the 2024 Billboard Latin Music Awards, including Artist of the Year and Album of the Year. JOP, in turn, received nominations for Songwriter of the Year and Producer of the Year, further solidifying his status as a creative force within the Música Mexicana landscape. Additionally, JOP's inclusion on Billboard's 2024 Latin Power Player list underscores his influence and impact on the industry.

Forging a Transformative Partnership

The signing of JOP and Street Mob Records to Sony Music Publishing Latin marks a significant milestone for both parties. "Partnering with Sony Music Publishing marks an exciting chapter for Street Mob Records," said JOP in a statement. "This deal shows our commitment to exploring songwriting within Música Mexicana and beyond various genres. It's a true reflection of the talent at Street Mob and what we're creating together. With Sony Publishing, we're building a partnership that aims to inspire the next generation of artists and leave a lasting impact."Sony Music Publishing's leadership echoed the sentiment, with president/CEO, Latin America and U.S. Latin, Jorge Mejia, stating, "We couldn't be happier to team up with an artist and executive like JOP and Street Mob Records, in order to help support and develop a fantastic stable of writers within Música Mexicana and beyond. This partnership with Street Mob is visionary and an incredible opportunity for the Sony Music Publishing family."Monica Jordan, Sony Music Publishing Latin's director of creative, further emphasized the significance of this collaboration, saying, "We are thrilled to embark on this journey with JOP and Street Mob Records. We look forward to working with JOP and the Street Mob roster as they continue to innovate and push the boundaries of Música Mexicana even further."This strategic alliance between Sony Music Publishing Latin and the dynamic duo of JOP and Street Mob Records promises to elevate the Música Mexicana genre, fostering the growth and recognition of its talented artists and songwriters. As the industry eagerly anticipates the fruits of this partnership, the future of Música Mexicana has never looked brighter.