In the wake of canceling his highly anticipated musical project, Pharrell Williams has shifted focus to a new artistic endeavor. The renowned musician and producer premiered All Day I Dream About Is Sport, a 20-minute short film that pays homage to the vibrant culture of Senegal. Collaborating with photographer Gabriel Moses, this visual narrative explores the daily life and athletic pursuits of Dakar's residents. Shot predominantly in black and white, the film occasionally bursts into vivid color, offering a striking contrast. The premiere took place at the High Museum in Atlanta, where Williams also discussed the creative process and shared insights on collaboration and career advice.
A Visual Love Letter to Senegalese Life and Culture
On a crisp autumn evening, Atlanta welcomed the unveiling of All Day I Dream About Is Sport, a cinematic exploration of Senegal’s rich cultural tapestry. Directed by Pharrell Williams and London-born filmmaker Gabriel Moses, the film delves into the everyday experiences of Dakar’s inhabitants, capturing moments from an unborn child to the elderly. This poignant portrayal showcases the challenges and joys of life, intertwined with various sports like rowing, martial arts, and swimming. The film’s eclectic soundtrack, helmed by Williams, features standout tracks such as “Mike Tyson Blow to the Face,” which adds a unique American touch to the predominantly African soundscape. The premiere was attended by notable figures including Pusha T and James Whitner, who co-sponsored the event alongside Soho House.
The screening was followed by a Q&A session where Williams offered valuable career advice to students from Morehouse College and Spelman College. Emphasizing the importance of pursuing passions, he encouraged young artists to find vocations they love so much that they would do them for free. Williams also reflected on his collaborative approach, highlighting how he empowers others to bring their unique perspectives to the forefront. He likened this method to working with Andre 3000, praising the artist’s ability to infuse his identity into every creation.
Addressing the complexities of the music industry, Williams candidly discussed the racial and financial obstacles faced by people of color. He noted that contracts in these industries are labyrinthine, often requiring legal expertise to navigate. Despite these challenges, Williams remains committed to creating impactful music that can change conversations and inspire positive change.
At a reception held later, students received limited-edition sneakers from Williams’ collaboration with Adidas and skincare products from his Humanrace line, marking a memorable evening filled with art, music, and inspiration.
This short film not only celebrates the beauty and resilience of Senegalese culture but also underscores the power of collaboration and creativity. It serves as a reminder that through art, we can bridge cultural divides and foster understanding. Williams’ dedication to using his platform for meaningful storytelling is both inspiring and essential in today’s world.