Pioneering the Future of Music Entertainment: A Global Collaboration Unleashes "100"

In a groundbreaking move, Japan's Asahi Broadcasting Group, the creative powerhouse Diturn Korea, and the Asia-based content incubator Empire of Arkadia have joined forces to co-develop a revolutionary music entertainment format, "100." This innovative show is poised to captivate audiences worldwide, blending the best of Korean creativity and Japanese ingenuity to redefine the prime-time music entertainment landscape.

Uniting Generations, Transcending Borders: "100" Promises a Global Breakthrough

Addressing the Demand for Prime-Time Music Entertainment

The creators of "100" recognized the growing demand for engaging, prime-time music entertainment shows that could captivate audiences across generations and cultures. Leveraging their collective expertise, the team set out to design a format that would not only meet this demand but also push the boundaries of what's possible in the genre.The show's conception was led by Park Wonwoo, the visionary behind the global hit "The Masked Singer," in collaboration with ABC Japan's Shiba Satoshi, the former producer of the acclaimed Japanese series "In the Middle of Nowhere," and international format specialist Fotini Paraskakis, who previously held the role of Asia MD at Endemol Shine and now leads the content company The Story Lab.

Blending Korean Innovation and Japanese Ingenuity

"100" is the result of a strategic and creative partnership that harnesses the strengths of both the Korean and Japanese entertainment industries. The format seamlessly blends Korean innovation in creativity, execution, and production with the alternative thinking and gameplay elements that have made Japanese entertainment formats so captivating."It boasts innovative interactive game play and fresh North Asian structural twists," the trio behind the project proudly proclaimed, promising a truly unique and engaging viewing experience for audiences around the world.

A Groundbreaking Collaboration on the Global Stage

For the Asahi Broadcasting Group, Diturn Korea, and Empire of Arkadia, the development of "100" represents a significant milestone in their collaborative efforts. Shiba, speaking on behalf of the Japanese broadcaster, expressed the team's enthusiasm, stating, "This is our biggest attempt at format co-development in the international arena. We have great partners in Diturn and EOA, and by taking a fresh, more strategic creative approach, we believe we have a format that has the potential to reach millions of viewers around the world. It's a fantastic, fun show, pure entertainment."Diturn's founder and CEO, Park, echoed the sentiment, saying, "We started out with an original premise from Korea, added creative strategies from Japan, plus ideas that resonate globally, building all this into a known international structure and we are absolutely delighted with the final result! We hope '100' will unite generations, transcend language barriers and serve as another breakthrough for Asian creativity on the global stage."

Scaling a Format with Global Appeal

The partnership behind "100" is not only a testament to the power of cross-cultural collaboration but also a testament to the team's ambition to create a format with truly global appeal. Fotini Paraskakis, the founder of Empire of Arkadia, expressed her excitement about the project, stating, "Being able to originate and scale a format internationally with two of the hottest creative industries in the world is an extremely exciting proposition and a tough one to beat."The show will be distributed globally by EOA and is set to make its official debut at MIP London in February 2025, by which time the first two iterations of the format will have already premiered in Japan and Korea, paving the way for its worldwide expansion.As the entertainment industry continues to evolve, the launch of "100" represents a significant step forward in the global collaboration and cross-pollination of ideas that are shaping the future of music-based entertainment. With its innovative gameplay, fresh perspectives, and the combined creative prowess of its partners, "100" is poised to captivate audiences worldwide and set a new standard for prime-time music entertainment.