In a significant move within the music industry, Warner Music Group (WMG) has recently entered into a worldwide recording agreement with the Japanese dance and vocal group PSYCHIC FEVER. This collaboration marks an important milestone for both WMG and the rapidly growing ensemble. Since their debut in 2022 under LDH JAPAN, PSYCHIC FEVER has garnered considerable attention, particularly in Southeast Asia. The group’s first single under the new label is set to be released in June 2025. A showcase performance at WMG's Los Angeles office during their US tour highlighted the group’s dynamic presence, featuring hits like "Just Like Dat," "Paradise," and "What’s Happenin’." Industry leaders expressed enthusiasm about expanding the group’s reach globally.

Details of the New Partnership

In the vibrant autumn of 2024, Warner Music Japan, in conjunction with 10K Projects in the United States, signed an exclusive global recording deal with PSYCHIC FEVER. This partnership aims to elevate the group’s international profile, capitalizing on their burgeoning popularity in Japan and Southeast Asia. Takeshi Okada, President and CEO of Warner Music Japan, emphasized the company’s commitment to promoting Japanese music culture on the global stage. Meanwhile, Molly McLachlan, Co-President of 10K Projects, underscored the excitement of introducing PSYCHIC FEVER to wider audiences in America and beyond. Hiroyuki Igarashi, Chairman of LDH Japan, highlighted the group’s ambition to make significant strides in the international music scene with WMG’s support. Plans include cross-border collaborations and advanced digital marketing strategies to bolster the group’s global presence.

The signing reflects the increasing recognition of Japanese music on the world stage. Data from Luminate indicates that Japanese language music’s share of the Top 10,000 streaming tracks grew from 1.3% in 2022 to 2.1% in 2023. Other major labels, such as Sony Music Entertainment and Universal Music Group, have also intensified their focus on Japanese artists, recognizing the synergy between music and anime as crucial for global expansion. Warner Music’s partnership with 10K Projects builds on a joint venture established over a year ago, further integrating 10K Projects into the WMG ecosystem.

From a journalistic perspective, this deal underscores the growing importance of Japanese music in the global market. It signals a strategic shift by major labels to capitalize on the unique appeal of Japanese artists and their potential to resonate with diverse international audiences. As PSYCHIC FEVER prepares to release its first single under the Warner Music label, the music industry watches with keen interest, anticipating how this collaboration will shape the future of global music trends.