The leading Spanish-language media company, TelevisaUnivision, has entered into a fresh multi-year distribution agreement with DirecTV. This new partnership not only ensures continued access to various TelevisaUnivision channels for DirecTV and its U-verse service but also significantly broadens the availability of content tailored for Spanish-speaking audiences across the United States. The deal notably includes the addition of TelevisaUnivision’s U.S. properties to DirecTV’s “MiEspañol Genre Pack,” enhancing the appeal of this package with the inclusion of ViX Premium with Ads at no extra cost. Both executives from TelevisaUnivision and DirecTV expressed enthusiasm about the expanded collaboration, highlighting the importance of serving the rapidly growing Hispanic community in the U.S.

Enhanced Content Accessibility for Spanish-Speaking Audiences

This agreement marks a significant milestone in expanding access to diverse and engaging content for Spanish-speaking viewers. By integrating TelevisaUnivision’s channels into DirecTV’s offerings, including those from Univision and UniMás broadcast networks, as well as TUDN and Galavisión cable networks, the deal ensures that millions of households can enjoy a wide range of programming. The inclusion of these channels in DirecTV’s “MiEspañol Genre Pack” further enhances the value proposition for subscribers, providing them with an extensive selection of 60 channels catering to their interests.

The enhanced accessibility is particularly noteworthy as it addresses the needs of the fast-growing Hispanic population in the United States. TelevisaUnivision’s commitment to delivering high-quality, culturally relevant content aligns perfectly with DirecTV’s strategy to cater to this demographic. Mike Angus, Executive Vice President of Global Distribution and Partnerships at TelevisaUnivision, emphasized the significance of this partnership in ensuring that industry-leading content reaches millions of viewers while solidifying TelevisaUnivision’s position as a leader in media among U.S. Hispanics. The addition of ViX Premium with Ads to the “MiEspañol” package without additional costs represents a strategic move to attract and retain subscribers, offering them premium streaming services alongside traditional television channels.

Strengthening Mutual Benefits and Future Prospects

The renewed partnership between TelevisaUnivision and DirecTV underscores a mutual commitment to delivering exceptional Spanish-language programming. Both parties recognize the importance of serving the Hispanic community, which continues to grow and influence mainstream American culture. This agreement not only benefits existing subscribers by providing them with a richer viewing experience but also opens up opportunities for attracting new customers who are seeking diverse and culturally resonant content.

Rob Thun, DirecTV’s Chief Content Officer, highlighted the quality and variety of TelevisaUnivision’s programming, noting its significance in news, live sports, telenovelas, general entertainment, and local civic affairs. The mutually beneficial relationship is expected to continue thriving over the next several years, driven by the shared goal of meeting the evolving needs of the Hispanic audience. The inclusion of ViX Premium with Ads in the “MiEspañol” package exemplifies the innovative approaches both companies are taking to enhance subscriber satisfaction. This strategic alliance positions TelevisaUnivision and DirecTV as key players in shaping the future of Spanish-language media in the U.S., fostering a stronger connection with the Hispanic community and reinforcing their leadership in this sector.