Join the Celebration: Be Part of Something Extraordinary

The Alamo City is about to witness an unparalleled spectacle as it prepares to host some of the biggest names in music. From chart-topping hits to soulful ballads, this festival promises to deliver a diverse array of sounds that cater to every taste, all while setting the stage for the Men’s Final Four festivities.

Musical Beginnings: AT&T Block Party Ignites the Weekend

As the sun sets on Friday evening, the AT&T Block Party kicks off the weekend with a fiery performance by global sensation Pitbull. Known for his dynamic energy and infectious beats, Pitbull will captivate audiences, ensuring an explosive start to the festivities. Attendees can expect an immersive experience filled with high-energy rhythms and unforgettable melodies.

In addition to Pitbull’s headline act, emerging talents Doechii and Ravyn Lenae will grace the stage, showcasing their unique styles and contributing to the vibrant atmosphere. For those seeking convenience, AT&T customers have the advantage of expedited entry through the AT&T Fast Lane, streamlining access to the excitement.

A Day of Flavor and Melody: Coca-Cola LIVE!

Saturday ushers in Coca-Cola LIVE!, where the charm of Jelly Roll takes center stage. With a reputation for heartfelt lyrics and authentic storytelling, Jelly Roll promises to resonate deeply with listeners, offering both emotion and entertainment. The day's program also includes captivating performances by T-Pain and Willow Avalon, further enriching the auditory journey.

Beyond the music, visitors can indulge in a sensory adventure at the Coca-Cola Chill House. Here, they can savor a variety of refreshing Coca-Cola flavors while capturing memorable photo opportunities against picturesque backdrops. This combination of sound and sight creates an environment where joy and creativity converge.

Culminating Grandeur: Capital One JamFest®

The grand finale unfolds on Sunday with the Capital One JamFest®, headlined by the legendary Chris Stapleton. As an eleven-time GRAMMY Award winner, Stapleton brings an unparalleled depth to the festival, weaving tales through his rich voice and masterful guitar work. His presence alone guarantees a night etched in memory.

Supporting acts include Benson Boone, Nathaniel Rateliff & The Night Sweats, and Brothers Osborne, each bringing their distinctive flair to the stage. To enhance the experience, Capital One cardholders enjoy exclusive privileges such as priority access lines and access to the Cardholder Lounge, adding a touch of luxury to the already spectacular event.

Scheduling Perfection: Timing Your Visit Just Right

Each day of the festival has been meticulously planned to ensure maximum enjoyment. On Friday, the AT&T Block Party runs from 4:30 p.m. to 10 p.m., providing ample time for attendees to soak in the performances. Saturday’s Coca-Cola LIVE! extends the revelry from 3 p.m. to 9 p.m., allowing for a full day of engagement. Finally, Sunday’s Capital One JamFest® spans from 2:30 p.m. to 10:30 p.m., offering an extended celebration that captures the essence of the weekend.

With precise scheduling, visitors can plan their attendance around personal preferences or professional commitments, ensuring no moment of magic is missed. Whether you arrive early to secure prime viewing spots or linger late into the night, the festival caters to all schedules, making it accessible and enjoyable for everyone involved.