FreeWheel, a prominent technology platform in the TV sector, has made an exciting announcement. It now offers its Performance Suite, complete with solutions specifically crafted for activation on its demand-side platform, Beeswax. This move is set to revolutionize the way campaigns are run and performance goals are achieved.

Unlock TV Campaign Potential with FreeWheel's Performance Suite

Availability and Features of the Performance Suite

The Performance Suite by FreeWheel comes with a range of offerings. It provides off-the-shelf, machine learning-based solutions along with Beeswax's highly customizable tools. These tools are designed to assist buyers in reaching their campaign performance targets with ease. In Europe, CTV has witnessed a remarkable 31 percent increase in ad views, making it the primary device for viewers to watch ad-supported content. This shift brings new advertising opportunities but also poses challenges. However, the ability to measure results and optimize effectively remains crucial for performance marketers.Thomas Bremond, SVP & Chief Revenue Officer, International at FreeWheel, emphasizes the significance of these tools. He states, "Innovation has always been at the core of Beeswax. Our continuous adaptation and enabling of functionalities allow us to provide a fully customizable API solution for our clients. The Performance Suite is the latest advanced set of results-driven, efficient, and transparent tools that enable performance marketers to accurately achieve their campaign goals while maximizing their budgets."

Key Machine-Learning Optimization Capability - CPA Bidding Strategy

One of the standout features within the Performance Suite is the cost-per-acquisition (CPA) bidding strategy. This strategy is developed specifically for each buyer's campaign goals and is based solely on their data. A global agency partner of FreeWheel, Optimal, has successfully utilized this strategy on CTV inventory. As a result, they were able to drive 40 percent more conversions for a national automotive manufacturer while reducing the cost-per-acquisition by 32 percent.Paula Thompson, Vice President of Client Strategy at Optimal, highlights their partnership with FreeWheel. She says, "At Optimal, we are dedicated to using cutting-edge technologies to maximize the efficiency and effectiveness of our clients' media spend. Our partnership with FreeWheel has led to remarkable success for a national automotive manufacturer. Together, we have achieved increased conversions while simultaneously reducing the cost-per-acquisition."This CPA bidding strategy showcases the power and effectiveness of the Performance Suite in optimizing campaigns and delivering better results. It demonstrates how FreeWheel's technology and Beeswax's tools can work together to drive performance and meet the needs of advertisers in the evolving TV landscape.