On the eve of January 28, 2025, a marathon press conference at Fuji Television unfolded, marking a significant moment in the intersection of celebrity culture and media ethics. The event, which stretched across ten hours, was unprecedented in its duration and intensity. It brought together top executives, including the former president Koichi Minato, who announced his resignation, and the incoming president Kenji Shimizu. This extraordinary gathering not only drew widespread attention but also sparked debates about the future of traditional media.

The broadcast commentator Osamu Suzuki offered a reflective analysis of the press conference. He emphasized that despite the efforts made by Fuji Television, the company still faced an uphill battle to regain public trust. "The conference is merely the starting point," Suzuki remarked, highlighting the challenges ahead. He pointed out that the most pressing issue is the need for transparency and accountability in addressing the controversies surrounding celebrity Masahiro Nakai. The situation, as Suzuki noted, serves as a stark reminder of the evolving standards and expectations within the media industry. The irony of this event being one of the most engaging television moments recently underscores the uncomfortable truths about the role of media in society.

The implications of this press conference extend beyond Fuji Television. It calls into question the sustainability of traditional media structures in an increasingly competitive digital landscape. Suzuki's observation that this could signify the beginning of the end for television media resonates with broader concerns about the decline of conventional broadcasting. However, he also expressed hope for the future, advocating for a collective effort to restore credibility and integrity in the industry. As the media environment continues to evolve, the path forward for Fuji Television and similar networks will be defined by accountability and a commitment to reevaluating industry practices. Ultimately, this event serves as a catalyst for much-needed change, emphasizing the importance of maintaining professional boundaries and rebuilding trust with the public.