In a significant corporate rebranding move, Gray Television, Inc. will officially transform into Gray Media Inc., effective January 1, 2025. The company's Board of Directors unanimously approved the name change on Monday. This decision aims to better align with how the organization is commonly referred to both internally and externally. Over the past decade, Gray has expanded its reach beyond local media into new geographic and business markets, diversifying its content and product offerings. With this rebranding, Gray Media seeks to underscore its commitment to leading in both traditional and emerging media sectors.

A New Era Begins for a Multimedia Giant

In the heart of Atlanta, Georgia, the nation’s largest owner of top-rated local television stations and digital assets is set to usher in a new chapter. As of the first moment of 2025, Gray Television, Inc. will be known as Gray Media Inc. This transformation reflects the company's evolution over the past decade. Executive Chairman Hilton H. Howell highlighted that Gray has ventured into diverse markets, broadening its services and investing heavily in innovative technologies. The company now serves 113 television markets, reaching approximately 36 percent of U.S. households. Additionally, it boasts the largest Telemundo Affiliate group, serving nearly 1.5 million Hispanic TV households. Beyond broadcasting, Gray also operates through digital marketing, video production, and studio facilities, positioning itself as a comprehensive multimedia powerhouse.

The transition to Gray Media Inc. does not alter the company’s trading symbols or affect its security holders' rights. Trading under the new name is expected to commence on January 10, 2025. This rebranding symbolizes Gray's dedication to staying at the forefront of media innovation while continuing to serve its extensive audience.

From a journalist's perspective, this rebranding marks an important milestone for Gray Media Inc. It signifies the company's readiness to embrace the future of media, integrating advanced technologies and expanding its digital footprint. This shift demonstrates a strategic vision that acknowledges the evolving media landscape and positions Gray Media Inc. as a leader in both traditional and new media platforms. It also underscores the importance of adaptability and forward-thinking leadership in today’s rapidly changing industry.