Celebrity Cruises has launched an innovative initiative called "Dream Makers" that invites guests to participate in designing its newest ship, Celebrity Xcel. Set to launch in November from Fort Lauderdale, this fifth addition to the Edge Series will offer seven-night cruises with stops in popular destinations such as the Bahamas, the Dominican Republic, and Mexico. Through online polls and in-person events, participants will have a say in various aspects of the ship, including interior design, dining options, entertainment, and more. This unique approach aims to create a personalized experience where guests can contribute to crafting their ideal vacation environment.
The "Dream Makers" program allows cruise enthusiasts to actively shape the features of Celebrity Xcel. Participants will engage in voting on different elements like the ship’s layout, menu offerings, and entertainment styles. This interactive process ensures that the final product aligns closely with what guests desire, creating a more tailored and enjoyable experience. By involving the public in the design phase, Celebrity Cruises is setting new standards in customer engagement and innovation within the industry.
To achieve this unprecedented level of guest involvement, Celebrity Cruises will conduct both online surveys and live events. The feedback gathered will influence crucial decisions regarding the ship's aesthetics, culinary experiences, and onboard entertainment. For instance, participants can help choose the types of cuisine available, suggest table settings, and even provide input on costumes and props used in performances. This collaborative effort promises to deliver a vessel that not only meets but exceeds the expectations of its passengers.
This initiative marks a significant milestone for Celebrity Cruises, as it pioneers a new method of engaging customers in the development process. By opening up the design process to the public, the company demonstrates its commitment to delivering unparalleled experiences at sea. The launch of Celebrity Xcel is anticipated to set new benchmarks for luxury and innovation in the cruise industry. With the insights gained from "Dream Makers," the ship is poised to offer a truly unique and memorable journey for all aboard.
The "Dream Makers" program officially kicks off on February 8th and is open to residents of the United States, Canada (excluding Quebec), the United Kingdom, Australia, and New Zealand who are 21 years or older. Interested individuals can register online without any cost. Through this initiative, Celebrity Cruises aims to foster a sense of ownership among its guests, ensuring they feel part of something special from the very beginning. As the ship prepares for its maiden voyage, the excitement builds around what this collaborative effort will bring to life.