In an imaginative and entertaining commercial, Instacart showcases a collaborative effort among beloved brand mascots to deliver groceries in time for the big game. The ad, set to debut during the second quarter of Super Bowl LIX, features a series of unexpected events that highlight teamwork and fun. The narrative unfolds with a hilltop scene where Chester Cheetah, the iconic figure from Cheetos, initiates a mission via walkie-talkie. His command sends a pack of dachshunds dressed as hot dogs racing down a grassy slope, led by the Pillsbury Doughboy who joyfully shouts encouragement.

The excitement escalates as the group navigates through city streets, gaining more participants along the way. Suddenly, the Kool-Aid Man dramatically crashes through a glass window, adding to the chaos and fun. An army of Energizer Bunnies parachutes from the sky, joining the procession. As they converge on a single destination, Old Spice’s Isaiah Mustafa makes a memorable entrance on horseback, only to transform into a stick of deodorant that lands perfectly into an Instacart bag. Inside the house, the delivered items are unveiled, bringing smiles to the residents, though one small oversight prompts a comical resolution involving a cow on a motorcycle.

Instacart’s creative marketing campaign extends beyond the screen. In anticipation of the Super Bowl, some of these famous characters will be making real-life deliveries using the Oscar Mayer Wienermobile in select cities. Additionally, Instacart is offering free game-day snacks throughout the week leading up to the event, including freebies like Pillsbury crescent rolls and Cheese Pizza Cheetos Puffs. This initiative not only promotes the brand but also brings communities together in celebration of the sport and shared moments of joy.