The third annual Island Music Conference (IMC) took place in Kingston, Jamaica, from February 19 to 23, 2025. Spearheaded by co-CEOs Judith Ann Bodley and Sharon Burke, alongside Chairman Orville “Shaggy” Burrell, this event has rapidly become a key platform for networking, music discovery, and insightful discussions on the future of reggae and dancehall. This year's conference featured a variety of panels, workshops, and performances at Courtleigh Auditorium, offering valuable insights into the evolving music industry. Attendees included both emerging and established artists, who gained invaluable knowledge and connections.
The Vision Behind IMC: A Hub for Cultural Exchange and Growth
The conference began with a cocktail reception, followed by an all-white dinner hosted by Shaggy. The renowned artist emphasized the importance of giving back to the culture and highlighted the role of Sharon Burke, co-founder of Solid Agency, in shaping reggae and dancehall's global presence. Together with Judith Bodley's media expertise, they created IMC as a natural extension of their shared mission. Burke's extensive experience in major events like Reggae Sun Splash and Buju Banton’s Long Walk to Freedom tour made her a pivotal figure in the conference's success. Shaggy noted that Burke's deep understanding of the industry, combined with his own knowledge, ensured that IMC would provide meaningful opportunities for attendees.
Shaggy further explained that Burke's involvement in various cultural milestones and their shared vision for the music industry made IMC a significant initiative. He stressed the importance of empowering artists with the necessary tools to navigate the industry successfully. "We want artists to make connections and understand the game," Shaggy said, highlighting the need for transparency and education in today's digital age. The conference aimed to ensure that artists are better equipped to avoid pitfalls and capitalize on new opportunities.
Innovative Panels and Real-World Impact
The IMC offered a wide array of panel discussions featuring prominent figures in the music industry. Sessions covered topics ranging from the influence of technology on music production to the ethics of sampling and brand management. Notable sessions included discussions on streaming platforms, artificial intelligence, virtual reality, and the complexities of music contracts. These panels provided practical advice and insights, helping artists and professionals adapt to the rapidly changing landscape of the music industry.
One of the most impactful aspects of the conference was its real-world outcomes. Shaggy shared the story of Teejay, an artist who performed at IMC and subsequently signed with Warner after meeting an A&R representative. His hit single "Drift" became one of the biggest songs of the year, showcasing the tangible benefits of participating in the conference. Other highlights included songwriting workshops, local talent showcases, and an outdoor party at Jangas. The event also featured local vendors selling food, tea, books, and more, adding a vibrant cultural element to the proceedings. Overall, IMC not only celebrated the rich heritage of reggae and dancehall but also addressed contemporary challenges, ensuring that Jamaican music continues to thrive globally.