In a strategic move to tap into the rapidly expanding Latin American streaming market, Tastemade and Ole Interactive have joined forces to form Tastemade Latin America. This new venture aims to accelerate growth in the region’s digital entertainment sector, focusing on food, lifestyle, travel, and home & design content tailored for a new generation of viewers.

Unleashing Unprecedented Growth in Latin American Streaming

Pioneering Digital Partnerships in Latin America

The collaboration between Tastemade and Ole Interactive represents a significant milestone in the evolution of media consumption within Latin America. As the television landscape undergoes a global transformation, the adoption of streaming services has surged in this vibrant market. Ole Interactive, with its extensive experience in the pay-TV industry, brings a wealth of operational expertise and a robust distribution network to the table. Meanwhile, Tastemade contributes its specialized knowledge in FAST (Free Ad-Supported Television) platforms, creating a powerful synergy that promises to redefine the region's media ecosystem.This partnership is not just about combining strengths; it's about leveraging unique insights into what resonates with Latin American audiences. By merging their capabilities, Tastemade and Ole Interactive are poised to deliver an unparalleled viewing experience across multiple genres, including food, travel, and home & design. The joint venture will also explore new avenues for content creation, marketing, and local content licensing, ensuring that the offerings remain fresh and relevant.

Expanding Reach and Enhancing Viewer Engagement

One of the key drivers behind this partnership is the desire to expand Tastemade’s presence in Latin America. Steven Kydd, Co-Founder, President, and Head of Business Development at Tastemade, emphasized the company's excitement about this opportunity. "The dynamic shift in how people consume media globally has been particularly pronounced in Latin America," Kydd noted. "Ole’s deep-rooted connections and vast distribution channels provide us with an unparalleled platform to reach a broader audience."Tastemade’s engaging lifestyle programming will be available on various platforms, from traditional linear TV to connected TV (CTV), catering to diverse viewer preferences. The company's focus on producing high-quality, culturally relevant content will enhance viewer engagement and foster a loyal community of fans. Moreover, the partnership will enable Tastemade to invest in new original productions, ensuring a steady stream of fresh and innovative content that appeals to the evolving tastes of Latin American audiences.

Leveraging Expertise for Monetization and Market Leadership

Francisco Cusco, President of Ole Interactive, highlighted the strategic importance of this partnership. "Ole has a proven track record of forging valuable media alliances in Latin America by integrating our partners' strengths with our own," Cusco stated. "Our collaboration with Tastemade positions us as a leading player in the region's FAST channel business, particularly in the fast-growing sectors of CTV and retail media."The combined entity will harness the power of Ole Interactive’s production studios in Mexico City, Bogota, and Buenos Aires, along with Tastemade’s studio in São Paulo, to create original content and sponsored programming. This approach ensures that advertisers have access to premium, localized content that aligns with their branding objectives. Additionally, Ole Communications’ history of successful joint ventures with major US studios and networks—such as HBO, NBCUniversal, and A+E—will play a crucial role in building new local-language ventures across the region.

Building a Household Name in Latin America

The ultimate goal of this partnership is to establish Tastemade as a household name throughout Latin America. By serving two of the fastest-growing digital advertising categories—CTV and retail media—the joint venture aims to generate substantial value for both companies. Tastemade’s expertise in programming and FAST channel distribution, coupled with Ole Interactive’s operational and monetization capabilities, creates a winning formula for success.As the streaming revolution continues to gain momentum in Latin America, this partnership stands out as a testament to the power of collaboration in shaping the future of media. With a clear vision and a commitment to innovation, Tastemade Latin America is set to become a cornerstone of the region’s digital entertainment landscape.