The renowned New York-based media powerhouse, FilmRise, has recently undergone significant leadership changes within its sales division. Two key executives have been promoted to executive vice president roles, reflecting the company's commitment to enhancing its global footprint and solidifying its position as a leader in the free streaming television (FAST) sector. The appointments of Melissa Wohl and Daniel Gagliardi mark an important milestone for the company, underscoring its rapid growth and strategic focus on international expansion.

FilmRise, known for its extensive portfolio of over 600 FAST channels worldwide, has appointed Melissa Wohl as Executive Vice President of Global Distribution Partnerships and Content Sales. In this capacity, Wohl will spearhead efforts to forge new partnerships and drive revenue growth through content distribution. Her role is crucial in navigating the competitive landscape of the streaming industry. Meanwhile, Daniel Gagliardi has been named Executive Vice President of Global Streaming Distribution and Strategy. Gagliardi will oversee all aspects of the company’s streaming operations, including licensing agreements for AVoD and FAST linear rights, as well as managing the company's award-winning channel lineup.

These promotions come at a pivotal time for FilmRise, which has seen remarkable year-over-year growth since its establishment over a decade ago. The company has emerged as a dominant player in the global streaming market, particularly in the FAST sector. CEO Danny Fisher expressed his pride in acknowledging the contributions of the sales division, attributing much of the company's success to their dedication and hard work. With these new appointments, FilmRise aims to accelerate its expansion into both domestic and international markets, reinforcing its reputation as an innovator in the free streaming TV space.

Wohl brings over eight years of experience with FilmRise, having joined shortly after the company’s inception. Her previous role as Senior Vice President of Global Content Sales & Distribution has prepared her well for this new challenge. Gagliardi, who joined FilmRise in late 2021, has quickly made an impact in his previous position as Vice President of Content Sales & Distribution. Both executives will now report directly to CEO Danny Fisher, positioning them to play a central role in shaping the company’s future strategy.

As FilmRise continues to expand its presence globally, these leadership changes are expected to drive the company toward even greater heights. The promotion of Wohl and Gagliardi signals a clear commitment to innovation and growth, setting the stage for continued success in the rapidly evolving streaming industry. The company’s focus on strengthening its distribution partnerships and expanding its streaming offerings positions it well to meet the growing demand for free streaming content across diverse markets.