Navigating the Evolving Media Landscape: AMC Networks Strengthens Cross-Platform Expertise with Veteran Hire

AMC Networks has announced the appointment of Lisa Mallen as its senior vice president of agency and client partnerships. In this new role, Mallen will spearhead the company's cross-platform sales efforts, leveraging its diverse distribution ecosystem spanning television networks, streaming services, and partner platforms.

Unlocking the Power of Fragmented Audiences through Innovative Partnerships

Adapting to the Changing Consumption Habits

The media landscape has undergone a significant transformation, with audiences fragmenting across multiple platforms and devices. AMC Networks recognizes the need for a comprehensive, cross-platform approach to ensure that advertising messages reach their entire viewing audience effectively. Mallen's expertise in managing agency and client relationships will be instrumental in driving the company's go-to-market strategies in this new era of content consumption and delivery.

Leveraging High-Quality Programming and Expansive Distribution

AMC Networks has a proud history of producing high-quality content that resonates with viewers and captivates popular culture. With an expansive distribution strategy, the company ensures that its shows and films are available wherever and whenever audiences choose to watch. Mallen's appointment underscores the company's commitment to offering marketers unique and innovative partnerships, leveraging sophisticated audience insights to create value for both the company and its partners.

Fostering Innovative Partnerships and Audience Insights

Mallen's background in national client direct, strategy, boutique agency, and new marketer partnership development at A+E Networks positions her well to drive AMC Networks' cross-platform sales efforts. Her experience in overseeing the national sales efforts for the launch and growth of the Oprah Winfrey Network (OWN) at Discovery Communications further strengthens her understanding of the evolving media landscape.

Expanding Reach and Delivering Value

Mallen's appointment reflects AMC Networks' strategic focus on leveraging its high-quality content and expansive distribution to offer marketers unique and innovative partnership opportunities. By harnessing advanced audience insights, the company aims to create value for both its own business and its partners, ensuring that advertising messages reach the entire viewing audience effectively.

Driving Growth and Adaptation in the Media Industry

As the media industry continues to evolve, AMC Networks' decision to bring on a seasoned executive like Lisa Mallen underscores the importance of adapting to changing consumption habits and audience fragmentation. Mallen's expertise in managing agency and client relationships, coupled with her deep understanding of the industry's dynamics, positions her as a valuable asset in navigating the company's cross-platform sales strategies and driving growth in this dynamic landscape.