Television
Mattel Television Studios Announces New Animated “Polly Pocket: Adventures in Rio,” Premiering September 16 on Prime Video in the U.S. and U.K.
2024-09-20

Polly Pocket's Tropical Adventure: Bringing Nostalgia and Wonder to a New Generation

Mattel Television Studios and WildBrain have announced the highly anticipated animated special, "Polly Pocket: Adventures in Rio," set to premiere on Prime Video in the U.S. and U.K. on September 16. This 66-minute special marks a significant milestone for the beloved Polly Pocket brand, which is celebrating its 35th anniversary this year. The new animated adventure follows Polly and her friends as they embark on a journey to Rio de Janeiro, where they must reunite a lost cat with its famous owner, a Brazilian dancer. Along the way, they'll encounter new characters, learn valuable lessons, and have plenty of fun.

Unlocking the Magic of Polly Pocket's Timeless Appeal

Embracing the Nostalgia of a Beloved Brand

Polly Pocket has been a beloved icon for generations, captivating the hearts and imaginations of children and adults alike. The brand's enduring popularity is a testament to its ability to tap into the universal desire for adventure, exploration, and the wonder of childhood. As Polly Pocket celebrates its 35th anniversary, the new animated special serves as a celebration of the brand's rich history and its ability to create cherished memories for fans old and new.The special's setting in the vibrant and colorful city of Rio de Janeiro adds an exciting new dimension to the Polly Pocket universe. By transporting the characters to a lush, tropical environment, the creators have the opportunity to showcase the brand's versatility and its ability to transport viewers to enchanting new worlds. The inclusion of a lost cat and a famous Brazilian dancer as key plot elements further enhances the sense of adventure and the potential for heartwarming moments, as Polly and her friends work to reunite the pair and navigate the wonders of Rio.

Expanding the Polly Pocket Franchise

The release of "Polly Pocket: Adventures in Rio" comes at a pivotal time for the brand, as Mattel and WildBrain continue to expand the Polly Pocket universe through a variety of partnerships and product offerings. From collaborations with Airbnb, Cakeworthy, and Pacsun to new toy lines inspired by the animated special, the Polly Pocket brand is poised to reach a wider audience and captivate a new generation of fans.The introduction of new characters and storylines in the animated special also presents an opportunity to deepen the brand's narrative and explore new avenues for future content and merchandise. By building upon the core values and themes that have made Polly Pocket so enduring, the creators can ensure that the brand remains relevant and engaging for audiences of all ages.

Fostering Imagination and Empowerment

At the heart of the Polly Pocket brand is a commitment to inspiring imagination and empowering young audiences. The brand's emphasis on adventure, exploration, and the power of friendship resonates with children, who are drawn to the relatable characters and the sense of wonder that permeates the Polly Pocket universe.The new animated special promises to continue this tradition, offering viewers a chance to join Polly and her friends on an exciting journey filled with new discoveries, valuable lessons, and plenty of fun. By highlighting themes of friendship, problem-solving, and the joy of exploration, the special has the potential to inspire and empower young viewers, encouraging them to embrace their own sense of adventure and to believe in the power of their own imaginations.

Celebrating Polly Pocket's 35th Anniversary

The release of "Polly Pocket: Adventures in Rio" coincides with the brand's 35th anniversary, making it a particularly special moment for fans and the Mattel and WildBrain teams. The anniversary celebrations, which include a range of new toy offerings and collaborations with various brands, serve as a testament to the enduring appeal of Polly Pocket and the continued efforts to keep the brand relevant and engaging for modern audiences.By tapping into the nostalgia and fond memories associated with the brand, while also introducing new elements and storylines, the creators of "Polly Pocket: Adventures in Rio" have the opportunity to solidify Polly Pocket's status as a timeless icon of childhood wonder and imagination. As the brand continues to evolve and expand, the animated special serves as a celebration of its rich history and a promise of exciting new adventures to come.
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