Mavs Expand Reach Across Texas with Innovative Broadcast Partnerships

The Dallas Mavericks, owned by the Adelson family, have secured a groundbreaking deal with TEGNA's North Texas operation to broadcast their games on a network of broadcast TV stations across the state. This strategic move aims to significantly expand the team's reach and bring the excitement of Mavericks basketball to more fans than ever before.

Unlocking the Potential of Mavericks Fandom Across the Lone Star State

Expanding the Mavericks' Broadcast Footprint

The Mavericks have successfully secured eight Designated Market Areas (DMAs) that will transmit their games produced by TEGNA's North Texas operation on broadcast TV stations in the respective markets. This move marks a significant expansion of the team's television coverage, allowing fans across Texas to tune in and follow their beloved Mavericks.Starting on October 26th, the Mavericks' matchup against the Phoenix Suns will air on KFAA-29 (formerly KMPX-TV) in the Dallas-Fort Worth metroplex. In the Metroplex, KMPX will air at least 70 Mavericks games, with 15 simulcast on ABC affiliate WFAA-8.Beyond the Metroplex, the following eight additional stations will broadcast all games not exclusively televised nationally:- KFDA-10.2 in Amarillo, Texas (Gray Media)- KDBC-4.2 in El Paso (Sinclair)- KGBT-4 in the Rio Grande Valley (Nexstar)- KXNU-10.2 in Laredo, Texas (Gray Media)- KMYL-14.1 in Lubbock, Texas (Gray Media)- KXII-12.2 in Sherman-Denison, Texas (Gray Media)- KSHV-45.1 in Shreveport-Bossier City/Texarkana (Nexstar)- KJBO-3.2 in Wichita Falls, Texas/Lawton, Oklahoma (Nexstar)This extensive network of broadcast partners ensures that Mavericks fans across the state can easily access the team's games, fostering a deeper connection between the franchise and its loyal supporters.

Enhancing the Fan Experience

In addition to the expanded broadcast coverage, the Mavericks are also committed to enhancing the overall fan experience. Pre- and post-game shows will be available in most markets, providing viewers with comprehensive coverage and analysis of the team's performances."We're thrilled by the positive response from fans and advertising partners as we gear up to significantly expand the reach of Mavs games," said TEGNA SVP/Media Operations Brad Ramsey. "We are grateful to our partner stations from Gray, Nexstar, and Sinclair for helping us create more excitement, for more fans, in even more homes across Texas."Dallas Mavericks CEO Cynt Marshall echoed this sentiment, stating, "Providing access to games has always been our top priority. We are thrilled to work with WFAA to bring more fun and excitement to all of our MFFLs (Mavs Fans For Life) across North Texas and beyond."

A New Era for KFAA in Dallas-Fort Worth

The Mavericks' broadcast partnership with TEGNA also brings about a significant change in the Dallas-Fort Worth market. KFAA, the team's new TV flagship, will be undergoing a transformation, dropping the Estrella TV network and introducing new programming on October 20th.The rebranded KFAA will enjoy widespread carriage on various cable and satellite providers, including AT&T U-verse TV, Charter Spectrum, DIRECTV, DISH, Frontier Fiber Keller, Fubo, GEUS, Grande Communications, OneSource Communications, and Optimum. This expanded reach ensures that Mavericks fans in the Metroplex can easily access the team's games and content.Beyond the Dallas-Fort Worth market, Mavericks games will also air on TEGNA-owned stations in other regions of Texas, including KAGS-LD 23 and KCEN-6 in Temple-Waco, KYTX-19 in Tyler-Longview, KWES-9 in Midland-Odessa, KXVA-15 in Abilene, and KIDY-6 in San Angelo.

Unlocking New Opportunities for Advertisers and Sponsors

The Mavericks' expanded broadcast partnerships also present exciting opportunities for advertisers and sponsors. WFAA and TEGNA will be leading the local and regional advertising and sponsorship sales for all local games, providing businesses with a chance to reach a wider audience and align their brands with the excitement of Mavericks basketball.This strategic move not only benefits the team and its fans but also creates new avenues for businesses to connect with the Mavericks' passionate fanbase across the state. As the team continues to grow its reach, the potential for increased engagement and revenue generation for both the franchise and its partners is immense.The Mavericks' innovative broadcast strategy is a testament to the team's commitment to expanding its reach and bringing the thrill of professional basketball to more Texans than ever before. By leveraging the power of regional broadcast partnerships, the franchise is poised to cultivate a deeper connection with its loyal fans and unlock new opportunities for growth and success.