Meet the remarkable individuals who have left an indelible mark in 2024 and earned their place on PEOPLE's inaugural Creators of the Year list. These social media savants represent new media in various niches and with a wide range of content, captivating audiences with their unique stories and talents.

Discover the Creators

Nara Smith

Model, mom of three, and TikTok icon Nara Smith is a force to be reckoned with. She can often be seen crafting elaborate recipes from scratch while donning couture. As she recalls, "I wore this beautiful Rodarte dress making cough drops one day." Her ability to combine style and practicality is truly remarkable.

Sean Evans

The Hot Ones host, Sean Evans, has been conducting in-depth interviews with A-list celebrities while serving them chicken wings dipped in hot sauces since 2015. He explains, "It was just this dumbest best idea ever, and it was a perfect bullseye. We saw the comedy and disruptive elements in it." His show just keeps getting hotter.

Alix Earle

On her videos and podcast, Hot Mess With Alix Earle, the 24-year-old social media personality opens up about various topics, from acne to her past eating disorder. She says, "One of my favorite things is when I meet girls and they feel like they already know me. That connection is special."

Chris Olsen

Trained in musical theater, Chris Olsen opened for Meghan Trainor on her 2024 Timeless Tour. However, he considers his "public breakdown" in August to be the most impactful event of the past year. He admits, "It felt so good to let it out."

Dasha

The rapidly rising country star Dasha wanted her breakup song "Austin" to be played in honky-tonks, so she created a line dance to go with it. As she tells PEOPLE, "I wrote my first song when I was eight years old, and country music has always been my passion."

Erin and Sara Foster

The sister-producing duo behind Favorite Daughter scored a hit with their Netflix show Nobody Wants This, loosely based on Erin's real-life romance. Erin says, "When I got together with my husband, I realized there were new challenges. It was interesting to explore that on the show." Sara agrees, adding, "You just want more and more."

Tay and Taylor Lautner

Tay and Taylor Lautner share a name, a home, and their hit podcast, The Squeeze. The married couple of two years tells PEOPLE, "We obviously love each other and would spend every waking second together if we could." Their love shines through in their podcast.

Jake Shane

Between his Therapuss podcast and social media comedy bits, 25-year-old Jake Shane has dominated the influencer space this year. He made some A-list friends along the way, showing his talent for connecting with others.

Drew Afualo

Feminist firebrand Drew Afualo authored her debut book Loud: Accept Nothing Less Than the Life You Deserve this year. She shares, "Making the New York Times Best Seller List was unbelievable. And then finding out I was the first Samoan woman to do it was another wave of emotions."

Claudia and Jackie Oshry

The millennial sisters dish about celebrity stories every weekday on their podcast The Toast. Claudia says, "I know what Jackie's going to say as she's saying it, and that's what makes our show unique. We've really grown up on the show together."

Hannah Berner

Since leaving Summer House in 2021, Hannah Berner has kept the laughs coming on social media and in her Netflix special We Ride at Dawn. Her relatable comedy continues to entertain.

Tefi Pessoa

Tefi Pessoa, a "born yapper," cohosts Prime Video's Influenced and chats with stars on the red carpet, including at the 2024 Met Gala. She says, "It was a big moment for me. As a fashion student and wardrobe assistant, this was my Super Bowl."

Brittany Broski

Once known as "Kombucha Girl," Brittany Broski has become more than just a meme. She says, "The secret to extending viral fame is to keep reinventing yourself. I took that on as a positive challenge."

Brian Jordan Alvarez

After his comic videos went viral on TikTok, Brian Jordan Alvarez was tapped to create his Hulu show, English Teacher. He used his social media savvy to broaden the series' audience. He tells PEOPLE, "I feel so proud of the show we made and want as many people as possible to watch it."

Jett and Campbell 'Pookie' Puckett

The TikTok-famous couple welcomed a daughter in November and are widely adored for their loved-up posts. Jett established his iconic catchphrase early on, saying, "Pookie looks fire tonight."

The Stars of 'The Secret Lives of Mormon Wives'

In Hulu's hit reality series, the eight MomTok stars air their not-so-dirty laundry during various events. It's a unique look into their lives.

Meredith Hayden

Known as Wishbone Kitchen on social media and dubbed the Zillennial Martha Stewart, Hamptons chef Meredith Hayden is set to release her new cookbook in May 2025. Her culinary skills are highly regarded.

Anna Sitar

Anna Sitar radiates positivity in her upbeat videos about food, style, and her "Starbies" orders. She gets personal on her podcast, Anna's Guide.

Amelia Dimoldenberg

Amelia Dimoldenberg documents her flirty, fast-food dates with celebrities on her viral interview series, Chicken Shop Date. Her chemistry with guests like Andrew Garfield makes headlines.

Logan Moffitt

Social media chef Logan Moffitt, known as the "cucumber guy," made his name slicing up Asian-inspired salads with whole cucumbers. His viral recipes had a significant impact, even causing a cucumber shortage in Iceland.

Hattie Kolp

The 31-year-old interior designer documents the renovation of her childhood home, a rent-controlled N.Y.C. apartment. She says, "Finishing the kitchen renovation was a lifelong dream come true. It's a huge accomplishment."

Khaby Lame

More than 162 million fans watch Khaby Lame's silent parodies of life-hack videos on TikTok, making him the most followed creator on the platform. His talent is undeniable.

Jools Lebron

Jools Lebron coined the phrase "very demure, very mindful" and became a beauty influencer. Dictionary.com named "demure" the word of the year.

Nailea Devora

Revlon was impressed by beauty and lifestyle vlogger Nailea Devora, and she is now a brand ambassador at just 22 years old.

Javon Ford

Cosmetic chemist Javon Ford explains beauty product ingredients for his hundreds of thousands of followers. He also has his own shoppable beauty line for textured skin.

Plastique Tiara

Plastique Tiara competed on RuPaul's Drag Race and became one of the most-followed Drag Race queens thanks to her transformation videos.

Kelley Heyer

Behind Charli xcx's Brat hit "Apple" dance is TikTok star Kelley Heyer. She says, "The dance exploded in a way I never imagined. It's been a great experience."

Aliyah's Interlude

With her hit "It Girl" and playful style, the 21-year-old rapper promotes self-expression.

Jordan and Salish Matter

The father-daughter duo's family-friendly clips showcase dancing, gymnastics, and their daily life. It's a heartwarming look at their relationship.

Thoren Bradley

Wood-chopping king Thoren Bradley hails from California, where splitting stumps is a family tradition. He says, "My dad passed down this skill, and I'm proud to carry it on."

Danny and Zach Guarino

Brothers Danny and Zach created the Bread Basket account known for funny "draft" videos. Their content brings laughter to their followers.

Gabby Gonzalez and Tyler Bergantino

Meet the Tall Couple: Gabby is 6'1" and Tyler is 6'9". They met doing an interview-style video and their story is unique.

Allison Kuch

Allison Kuch, the wife of athlete Isaac Rochell, shares her everyday life following him as he chases the NFL.

Cassy Athena

The sports photographer recognized for her watermark on NBA player photos has also launched a clothing line.

Alexis Nikole Nelson

Alexis Nikole Nelson has made a name for herself as a forager with humorous videos teaching viewers about edible wild plants. Her content won her a James Beard Award.

Keith Lee

Food critic Keith Lee boosts business for struggling casual restaurants with his positive reviews. His impact is felt in the culinary world.

Valkyrae

What started as a "fun hobby" for the YouTube gamer has led to a voice acting role in an upcoming film. Her talent is expanding.

Jomboy

By cleverly breaking down games, baseball commentator Jimmy O'Brien grew his podcast into a media company. His work is highly regarded.