Grammy-winning artist Meghan Trainor has embarked on an exciting new venture, teaming up with e.l.f. Cosmetics to introduce an innovative makeup product and celebrate a significant milestone in her music career. The 31-year-old singer is launching the Halo Glow Powder Filter, a revolutionary pressed powder designed to enhance skin's appearance while reducing shine. Alongside this launch, Trainor unveils a limited-edition bundle featuring her signature "Cloud Skin" products and custom merchandise. Additionally, she commemorates the 10th anniversary of her debut album, Title, with a re-release that includes fresh tracks and live recordings. In a unique campaign, Trainor dons a retro-inspired pilot outfit as the captain of e.l.f. Air, guiding viewers through achieving a flawless, soft-focus glow.
The collaboration between Trainor and e.l.f. Cosmetics marks a significant moment in both beauty and music industries. As part of this partnership, Trainor introduces the Halo Glow Powder Filter, which promises to blur imperfections and create a luminous finish. This ultra-fine powder is set to become a staple in many makeup routines. Moreover, the limited-edition bundle showcases Trainor’s Cloud Skin products, known for their ability to provide a natural, radiant look. The collection also includes a specially designed merch item, adding an extra layer of excitement for fans.
In celebration of her musical journey, Trainor revisits her roots with the re-release of Title. This special edition, available on March 28, features two brand-new songs and six tracks recorded live in London. The re-release not only pays homage to Trainor’s early success but also offers listeners a glimpse into her evolution as an artist. To further elevate the campaign, Trainor steps into the role of a pilot, embodying confidence and leadership as she guides viewers through achieving the perfect Cloud Skin glow. Her retro-inspired pink pilot outfit adds a playful twist to the promotional materials.
Patrick O’Keefe, chief integrated marketing officer at e.l.f., praised Trainor’s involvement, highlighting her charisma and creative vision. He emphasized how the partnership represents more than just a campaign; it charts a new path for beauty innovation, inspiring and empowering everyone to embrace their unique glow. Trainor’s enthusiasm for the collaboration is evident in her statement, where she expressed joy in bringing cruelty-free and vegan beauty products to her community.
The e.l.f. Cosmetics x Meghan Trainor Cloud Skin Bundle will be available starting January 28, priced at $36. Fans can look forward to trying out the new Halo Glow Powder Filter, along with other beloved items like the Halo Glow Liquid Filter and the Glow Reviver Lip Glimmer. A limited-edition eye mask will also be included, offering a touch of pampering to complete the experience. This collaboration sets the stage for a memorable year ahead, combining beauty and music in a truly innovative way.