Television
Milwaukee Brewers part ways with Bally Sports; MLB to produce Brewers television broadcasts in 2025.
2024-10-09
Brewers Fans Rejoice: MLB Takes Control of Local Broadcasts, Promises Seamless Streaming and Enhanced Viewing Experience
In a groundbreaking move, the Milwaukee Brewers are bidding farewell to their long-standing television broadcasts on Bally Sports Wisconsin. This change, however, is not a cause for concern, but rather an exciting opportunity for Brewers fans to enjoy their team's games in a more accessible and technologically advanced manner. The new arrangement, set to take effect in 2025, will see Major League Baseball (MLB) take the reins in producing and distributing local games for the Brewers, as well as the Cleveland Guardians and Minnesota Twins.Unlocking a New Era of Brewers Broadcasts
Embracing Fan-Centric Approach
The transition to MLB-produced broadcasts is a strategic move aimed at enhancing the fan experience. Brewers President of Business Operations, Rick Schlesinger, emphasizes that the primary focus is on "what's best for the fans." This commitment is evident in the league's promise to provide fans with more options to watch their beloved Brewers, whether on traditional cable and satellite platforms or through a cutting-edge streaming service.Increased Control and Ownership
One of the key benefits of the new arrangement is the Brewers' increased control and input over their broadcast operations. Schlesinger notes that the team will have greater "ownership, control and input" into this crucial aspect of their brand, ensuring that the 145 or so telecasts each year truly reflect the team's identity and cater to the needs of their dedicated fanbase.Embracing the Digital Landscape
The shift to MLB-produced broadcasts also signifies the league's recognition of the evolving media landscape. Fans weary of the clunky Bally Sports app and contract disputes with streaming services can look forward to a "tremendously high-energy high-technology streaming service subscription-based product" that will provide a seamless and engaging viewing experience.Preserving Familiar Faces and Voices
While the behind-the-scenes changes are significant, Brewers fans can take comfort in the fact that the familiar faces and voices they've grown to love will remain. Schlesinger has confirmed that all of the team's broadcasters, who are Brewers employees, will be returning, ensuring a sense of continuity and familiarity for viewers.Enhancing the Gameday Experience
In addition to the game broadcasts, the Brewers are committed to providing a comprehensive gameday experience for their fans. While a 24-hour channel may not be in the immediate plans, Schlesinger has hinted at the potential for ancillary programming to be added over time, further enriching the viewing experience for Brewers enthusiasts.A Long-Term Commitment to Innovation
The transition to MLB-produced broadcasts is not a one-year trial, but rather a long-term strategic move that Schlesinger believes represents the future of local media for Major League Baseball. This forward-thinking approach promises to keep the Brewers at the forefront of innovation, ensuring that their fans can enjoy a cutting-edge viewing experience for years to come.Maintaining the Bucks Connection
While the Brewers are embracing a new era of broadcasts, the Milwaukee Bucks will continue to air their games on Bally Sports Wisconsin for the 2024-25 season, maintaining the city's sports broadcasting landscape.In conclusion, the Milwaukee Brewers' transition to MLB-produced broadcasts is a game-changer for their fans. With a focus on enhancing the viewing experience, increasing control and ownership, and embracing the digital landscape, the team is poised to deliver a new era of Brewers baseball that is more accessible, engaging, and tailored to the needs of their passionate fanbase.