Elevating Talent Management to Unprecedented Heights

A New Chapter in Leadership

The arrival of Kevin Shivers, James Rubin, and Cristina Baxter marks a transformative moment for Wasserman Music. Each brings unparalleled experience from their previous roles at WME, where they were instrumental in shaping the careers of some of the biggest names in music. Shivers, now serving as Executive Vice President and Managing Executive, was previously a senior partner and co-director of WME’s hip-hop/R&B team. His roster included iconic artists like Tyler, The Creator, Kali Uchis, Snoop Dogg, and Kid Cudi. With his deep industry connections and strategic acumen, Shivers is poised to drive Wasserman Music’s growth and innovation.

Rubin, also joining as EVP & Managing Executive, shares a similar impressive background. Based in New York, he has represented global superstars such as Travis Scott, Bryson Tiller, and Wiz Khalifa. His expertise in artist development and market positioning will be invaluable as Wasserman Music expands its footprint in the competitive music scene. Together, Shivers and Rubin bring a wealth of knowledge and a track record of success that will undoubtedly propel the company forward.

Pioneering Pop and Rock Representation

Cristina Baxter, who assumes the role of Senior Vice President, adds another layer of depth to Wasserman Music’s executive team. Her extensive experience in pop and rock management, gained from her time as a partner at WME, positions her as a key player in the company’s future endeavors. Baxter has worked with renowned artists like André 3000, Kygo, and Carly Rae Jepsen, showcasing her ability to navigate diverse genres and markets. Her addition underscores Wasserman Music’s commitment to broadening its portfolio and providing comprehensive talent management solutions.

Baxter’s influence extends beyond her impressive client list. She is known for fostering strong relationships within the industry, which will be crucial as Wasserman Music seeks to attract new talent and solidify its position as a leading music agency. Her strategic insights and innovative approaches will help shape the company’s vision and direction, ensuring it remains at the forefront of the ever-evolving music industry.

Transforming the Music Agency Landscape

This strategic expansion reflects Wasserman Music’s ambitious goals and forward-thinking approach. By bringing on board three of the most respected figures in the industry, the company is not only strengthening its leadership but also signaling its intent to lead the charge in talent management. Casey Wasserman, Chairman and CEO of Wasserman, expressed his enthusiasm for the new additions, highlighting their alignment with the company’s core values and mission. “Kevin, James, and Cristina are highly respected leaders who exemplify the values on which our company is built,” he said. “We’re thrilled to have them join Team Wass during this exciting period of growth for our global music division.”

Lee Anderson, President of Wasserman Music, echoed these sentiments, emphasizing the positive impact of the new hires. “I’ve long admired Kevin, James, and Cristina as both professionals and people,” he noted. “It’s gratifying to now refer to some of our toughest competition as our newest teammates and partners.” This shift in dynamics promises to foster collaboration and innovation, setting the stage for unprecedented success in the music world.

The Future of Talent Management

As Wasserman Music integrates these seasoned executives into its operations, the potential for growth and innovation becomes even more promising. The company’s expanded executive team will focus on identifying and nurturing emerging talent, expanding international partnerships, and leveraging technology to enhance artist representation. This holistic approach ensures that Wasserman Music remains adaptable and responsive to the changing needs of the music industry.

The integration of Shivers, Rubin, and Baxter into Wasserman Music’s leadership structure represents a pivotal moment for the company. Their combined expertise and vision will drive the organization toward new heights, redefining what it means to be a leader in talent management. As the music industry continues to evolve, Wasserman Music is well-positioned to lead the way, setting new standards and delivering exceptional value to artists and clients alike.