Unlock the Potential of AI in the Creative Realm
Recent Evolution of AI in the Audiovisual Industry
Advances in Artificial Intelligence have propelled this technology from simple support tools to nearly autonomous assistants in audiovisual production and post-production. Key areas witnessing notable impacts include:
Automating repetitive tasks: AI enables the automation of tasks that previously consumed significant time and effort, such as tagging video footage, sorting clips, and more. Editors can now swiftly organize content and search for keywords within audio, achieving preliminary organization and editing in record time.
Script assistants: With tools like ChatGPT, writers can obtain script ideas, content suggestions, and even entire dialogues that they can then edit to align with their creative vision. This has begun to transform the workflow of screenwriters by facilitating the generation of fresh ideas at a faster pace.
Improvements in video and sound production: AI can now automatically rectify audio issues and enhance video quality, allowing editors to create and correct high-quality pieces in less time.
Audience analysis and content personalization: AI assists producers in better understanding their audience. Through data collected from social media, ratings, and streaming platforms, AI algorithms can predict consumer trends, measure the impact of each scene, and make personalized content recommendations.
Creating visual effects and generating 3D content: In the field of visual effects, Artificial Intelligence is revolutionizing visual effects (VFX) and animation, generating 3D models in a matter of minutes.
Adobe and its Revolution in Editing with AI
One of the leading players in this field is Adobe, which has integrated several AI-powered tools into its editing software, Premiere Pro. These innovations are designed to expedite the workflow of video editors, enabling professionals to focus on storytelling and creativity.
Adobe Sensei: This AI technology integrated into Adobe Premiere Pro and After Effects is capable of automating and enhancing various editing processes. Sensei can analyze images and video clips, intelligently apply effects, and improve the visual quality of audiovisual content with remarkable precision.
Automated subtitles and transcripts: Creating subtitles used to be a laborious task taking long periods, but now it can be done with just one click. Adobe Sensei can also analyze dialogue and generate transcripts.
AI editing for social media: Adobe is constantly improving and has launched features that allow for the automatic adaptation of videos to social media formats. It detects the important elements in each shot and adjusts them to the appropriate size and style for each platform, ensuring no important details are missed.
Automatic framing and effects adjustment: Adobe Premiere Pro analyzes the action in a scene and automatically crops it to focus on the protagonists. With this tool, multiple versions of the same clip can be created.
Will AI replace professionals in the industry?
This is a question that frequently arises. However, the answer is not straightforward. On one hand, Artificial Intelligence automates tasks that previously required human intervention, but on the other hand, it creates new opportunities and challenges that demand the critical eye and artistic touch of humans.
The value of creativity and human interpretation: Although AI has enhanced its capacity to detect patterns, human creativity will always remain crucial for creating impactful stories. AI cannot interpret our cultural context or analyze something that is deeply ingrained in humans, such as emotions. All audiovisual production still requires editors, scriptwriters, and directors with the necessary sensitivity to stage a film, for example.
Professionals as AI supervisors: Humans must start to view AI as an assistant. We must act as supervisors of Artificial Intelligence, meaning we are all responsible for the content we generate using AI. Not all work needs to be done by AI; there is much to explore and accomplish.
Adaptation to new skills: The implementation of AI is also generating a demand for new "skills." AI will require new professional skills, and in parallel, new job opportunities will emerge. Professionals must understand how these new AI-based tools work, and the labor market will open its doors to those trained in AI.
Ethics and credibility: Not everything is straightforward. In areas such as journalism, the use of AI poses ethical challenges. Can you imagine reading or watching a fake or unbelievable news story on television? This could happen if journalists do not supervise the information created by AI. The role of journalists and their moral responsibility is very important in avoiding such problems.
The Future of AI in Industry: Collaboration or Displacement?
I would argue that both AI and audiovisual professionals are destined to collaborate. Technology is advancing, and we must all learn to use AI to reduce the time spent on processes that take too long. AI will enable us to improve the quality of work.
A memorable piece, whether it is TV, film, or journalism, requires human vision that interprets and shapes the emotions and cultural values of each society. The use of AI in the audiovisual industry is continuously growing, and its role will become even more prominent in the coming years.
Conclusion
Artificial Intelligence is transforming the television, film, and broadcast industry in numerous ways. From automating strenuous processes to generating original content, AI tools are making a significant impact in the broadcast industry. However, the human element remains crucial. AI and industry professionals must complement each other, working together to achieve the best results and produce high-quality products that have a profound impact on society.
As we look towards this exciting future that is closer than we think, it is essential to embrace technology without losing our values, morals, and the creativity that makes us human. Man and Artificial Intelligence will therefore be a harmonious combination, leading the industry to new challenges and offering society new experiences for an increasingly demanding public.