An innovative entrepreneur is set to redefine the plant-based milk industry with her unique product. Paige Hansen, a University of Missouri graduate and former journalist, has transformed her passion for agriculture into a thriving startup. Her venture, BAM Buckwheat Milk, will soon be showcased on ABC’s Shark Tank, where she aims to secure funding and introduce buckwheat to a broader audience.

Hansen’s journey from journalism to entrepreneurship was anything but conventional. Born in Fresno, California, she initially aspired to become a television reporter. Her time at the Missouri School of Journalism honed her skills in storytelling and research, which later proved crucial in launching her business. After years as a reporter, Hansen transitioned into sales and marketing roles, eventually landing at an agtech startup in New York City. This diverse background equipped her with the resilience needed to navigate the challenges of starting a business. "Building a business requires persistence and creativity," she reflects, emphasizing how her reporting days prepared her for this new challenge.

With the launch of BAM Buckwheat Milk, Hansen hopes to revolutionize the plant-based milk market. Unlike other alternatives, buckwheat offers nutritional benefits and environmental sustainability. By choosing organic ingredients and focusing on minimal processing, Hansen ensures her product appeals to health-conscious consumers. She envisions expanding beyond milk to include more diverse crops in everyday products, promoting both personal and planetary well-being. Her appearance on Shark Tank marks a pivotal moment in her career, symbolizing the potential impact of bold ideas and unwavering determination. As Hansen steps into the spotlight, she inspires others to embrace innovation and pursue their passions fearlessly.