The snack giant Pringles has offered a tantalizing glimpse into its upcoming 2025 Super Bowl commercial, featuring an impressive lineup of celebrities. Adam Brody, Nick Offerman, and James Harden star in a series of short videos that celebrate the brand's iconic mascot, Mr. P, and his distinctive mustache. These clips showcase humorous and unexpected encounters with mustaches, setting the stage for what promises to be an entertaining advertisement. The campaign also highlights the resilience of the brand amid recent challenges, including the devastating wildfires in Los Angeles.

Celebrity Cameos Pay Homage to Mr. P’s Iconic Facial Hair

The teaser videos introduce the audience to three prominent figures who pay tribute to the legendary mustache of Mr. P. Each video captures unique moments where the stars encounter mustache-related phenomena. Adam Brody, known for his recent resurgence in popularity, is seen reaching for a can of Pringles before noticing unusual movements from Mr. P’s mustache. In another clip, Nick Offerman experiences a surreal moment during a birdwatching session when he spots mustache-shaped formations in the sky. The NBA star James Harden joins the duo in a game of “pass the phone,” celebrating facial hair in a playful manner.

Brody kicks off the chain by passing the phone to someone whose mustache can skillfully operate a table saw. Offerman then passes it on to a person with a mustache so robust that people mistake it for a beard. Finally, Harden concludes the sequence by declaring he is passing the phone to the most iconic mustache in the snack aisle. The videos culminate with Brody shaking the can of Pringles as the camera zooms in on Mr. P, creating a memorable closing scene. This series of teasers not only promotes the product but also adds a layer of humor and intrigue to the campaign.

Brand Resilience Amidst Challenges

In addition to the star-studded commercials, Pringles has demonstrated remarkable resilience in the face of adversity. The brand filmed its Big Game campaign in Los Angeles in early December, well before the wildfires struck the region. Despite the challenges posed by the fires, Pringles expressed gratitude for the support received during the filming process. Sarah Reinecke, Kellanova’s U.S. vice president of marketing for Salty Snacking, highlighted the importance of the communities and partners involved in bringing the campaign to life.

The company issued a heartfelt statement expressing deep concern over the impact of the wildfires on the local community and their partners. They have maintained close communication with their campaign partners to ensure everyone feels comfortable proceeding with the project. Furthermore, Pringles pledged ongoing support through their Better Days Promise initiative, aiming to address the needs on the ground and provide assistance to those affected by the disaster. This commitment underscores the brand’s dedication to both entertainment and social responsibility, reinforcing its position as a beloved household name.