In a strategic move, KHQA-TV, a Quincy-based television station, has announced a significant change in its news operations. The station will now collaborate with KTVO-TV in Kirksville, Missouri, to produce a daily regional newscast that will air on KHQA's digital platforms. This shift in resources aims to ensure the long-term success of both stations and provide the communities they serve with the latest local, regional, and national news.

Expanding Reach, Enhancing News Delivery

Collaborative Approach to Regional News

The partnership between KHQA-TV and KTVO-TV will allow both stations to leverage their resources and expertise to deliver a more comprehensive regional news coverage. By combining their efforts, the stations can ensure the long-term viability of their news operations and provide their viewers with a more robust and diverse news offering.The decision to have KTVO-TV produce the daily regional newscast for KHQA's digital platforms is a strategic move that capitalizes on the greater production capacity of the Kirksville-based station. This arrangement will enable KHQA to focus on its core local news coverage while still providing its audience with a broader regional perspective.

Adapting to Market Shifts

The Hannibal/Quincy/Keokuk television market, where KHQA operates, has experienced some challenges in recent years. The market's ranking has dropped from 174th to 176th in terms of overall households served, out of 210 TV media markets nationwide. This shift has prompted KHQA and its parent company, Sinclair Broadcast Group, to reevaluate their approach to news delivery.The decision to collaborate with KTVO-TV is a strategic response to the changing market dynamics. By leveraging the resources and expertise of the Kirksville-based station, KHQA can ensure that it continues to provide its viewers with high-quality news coverage, despite the challenges faced by the local market.

Maintaining Online Presence

While the newshub production will shift to KTVO-TV, KHQA's website, khqa.com, will remain in place, ensuring that the station's audience can still access community news and information. This move underscores the station's commitment to maintaining a strong online presence and providing its viewers with easy access to the latest news and updates.The shift in resources and the collaborative approach to regional news coverage represent a significant change for KHQA-TV. However, the station's leadership believes that this strategic move will ultimately benefit the communities they serve, by ensuring the long-term success of their news operations and delivering a more comprehensive and engaging news experience.