A groundbreaking initiative set to redefine data transmission is on the agenda for next week's National Association of Broadcasters’ (NAB) trade show. A panel of top broadcast television executives will introduce EdgeBeam Wireless, a collaborative venture harnessing advancements in ATSC 3.0 technology, also known as NextGen TV. This new system promises to deliver data across the United States to an extensive range of devices equipped with ATSC 3.0 receivers. Spearheaded by industry leaders including Sinclair, Gray Media, Nexstar, and E.W. Scripps Company, this initiative aims not only to support broadcasters but also to cater to data-dependent industries nationwide.
In January, participating companies announced their plans to utilize ATSC 3.0 technology to create a spectrum footprint that individual broadcasters could not achieve alone. This partnership unlocks the potential for nationwide data delivery services to billions of devices. The EdgeBeam Wireless joint venture envisions expanding its reach by partnering with other broadcasters to ensure comprehensive national coverage. These collaborations aim to revolutionize data transmission while creating new revenue streams for local broadcasters.
Adam Symson, President and CEO of Scripps, highlighted the significance of this launch, emphasizing years of technological progress and regulatory acknowledgment. According to Symson, EdgeBeam Wireless represents more than just a new company—it opens up opportunities for deeper community engagement and efficient data services across various industries.
Chris Ripley, President and CEO of Sinclair, described the formation of EdgeBeam Wireless as a transformative milestone for the broadcasting sector. By joining forces with other industry leaders, Sinclair anticipates charting a novel course forward, fostering innovative revenue opportunities. EdgeBeam Wireless is expected to benefit the entire wireless ecosystem by alleviating congestion and offering competitive pricing for wide-area data distribution.
Perry Sook, Founder, Chairman, and CEO of Nexstar, expressed excitement over the potential of high-speed data transmission through broadcast infrastructure. Nexstar views this venture as a pivotal step toward generating significant new revenue streams for the industry.
Hilton Howell, Executive Chairman and CEO of Gray Media, noted the growing adoption of ATSC 3.0 receivers in television sets. Gray Media aims to leverage EdgeBeam Wireless to broaden the user base for its broadcast signals, reaching a new category of businesses and encouraging wider deployment of receiver chips in diverse handheld units and vehicles.
The upcoming NAB Show will feature a fireside chat about EdgeBeam Wireless, moderated by tech editor Phil Kurz on Monday, April 7, at the NAB Briefing Room. Attendees can expect insights into how this initiative will reshape the future of data transmission and broadcasting.
As industry leaders gather at the NAB Show, the introduction of EdgeBeam Wireless signifies a pivotal moment in the evolution of data delivery systems. This collaboration not only addresses current challenges within the broadcasting sector but also paves the way for innovative solutions impacting multiple industries. With the potential to enhance connectivity and efficiency, EdgeBeam Wireless exemplifies the power of collective innovation in advancing technology-driven services.