Samba TV, a prominent provider of TV technology for audience data and omniscreen measurement, has announced its acquisition of Semasio, a leading provider of contextual targeting and audience data solutions. This strategic move aims to enhance Samba TV's capabilities in delivering privacy-first targeting across digital and connected TV (CTV) platforms, further cementing its position as a key player in the AI-powered omniscreen advertising landscape.

Unlocking the Power of AI-Driven, Privacy-First Advertising Solutions

Expanding Global Reach and Audience Targeting Capabilities

By acquiring Semasio, Samba TV will significantly expand its global footprint and enhance its capabilities for advertisers to define and reach granular audience segments through a unified approach. This approach combines contextual, behavioral, and demographic data, enabling advertisers to optimize campaigns in both ID-based and ID-less environments. Semasio, with over 100 customers in 50 countries across North America, Europe, and Asia Pacific, maintains over 1 billion stable user profiles globally and analyzes over 2.5 billion web pages each month, providing a robust foundation for Samba TV's expanded offerings.

Harnessing the Power of Contextual and Behavioral Insights

The acquisition of Semasio allows Samba TV to integrate its video data into the Semasio platform, further enhancing advertisers' ability to reach consumers with contextual relevance across digital, mobile, and CTV platforms. Semasio's semantic analysis of the open web, combined with Samba TV's AI-powered insights on streaming video, creates a powerful combination that addresses the increasing need for brands to operate in a cookie-less, privacy-conscious world. In this environment, first-party data and contextual intelligence are crucial for success, and the combined offering from Samba TV and Semasio provides a comprehensive solution.

Empowering Data Companies and Unlocking New Opportunities

As a first-party data owner, Samba TV recognizes and appreciates the importance of identity resolution, data distribution, and onboarding. The acquisition of Semasio expands Samba TV's value proposition to data companies, providing them with global reach into the world's most important media platforms. This integration unlocks new possibilities for data activation strategies and increased value for clients in their cross-channel marketing efforts, as evidenced by the excitement expressed by Acxiom, a long-standing partner of Semasio.

Driving Innovation and Accelerating Growth

Samba TV's vision is that AI-generated data and insights will create high-performance, privacy-first advertising solutions, and the acquisition of Semasio is a testament to this commitment. While competitors in the industry are faltering or shutting down, Samba TV is accelerating its growth, leveraging the power of generative AI as a tailwind for its business, without compromising on data protections and privacy. The combined expertise and resources of Samba TV and Semasio will propel the new entity to new heights, delivering innovative and effective advertising solutions to a broader audience.

Seamless Integration and Continued Leadership

Semasio will continue to operate as an independent business, led by Zac Pinkham, who has been appointed as the General Manager. This transition ensures a smooth integration and the continued success of Semasio's platform, which will now benefit from Samba TV's resources and expertise. Semasio's former CEO, Jeff Ragovin, who successfully led the company, is excited to see how Samba TV's capabilities will further enhance Semasio's vision and empower the team to fully realize its potential.The acquisition of Semasio by Samba TV represents a significant milestone in the evolution of the AI-powered omniscreen advertising landscape. By combining their respective strengths and expertise, the two companies are poised to deliver unparalleled solutions that address the growing demand for privacy-first, contextually relevant, and data-driven advertising strategies. This strategic move solidifies Samba TV's position as a leader in the industry, positioning the company for continued growth and innovation in the years to come.